IDEAS home Printed from https://ideas.repec.org/a/nos/vgmu00/2015i4p65-78.html
   My bibliography  Save this article

The Public Civil Service Branding in Russia

Author

Listed:
  • Dmitry Kucherov
  • Oxana Pikuleva

Abstract

Employer brand is a set of economic, psychological and functional benefits provided for employees and associated with a particular employer. The problem of efficient employer branding methods and tools for commercial organizations has been actively discussed nowadays, but as for the public civil service it has not been tackled and developed yet. The goal of the article is to reveal the features of the current employer image of the public civil service in Russia in the perception of different youth target groups (state employees at the age of under 35years, students majoring in Public Administrations and Human Resource Management). In order to evaluate the attractiveness of work in the public civil service in Russia the authors questionnaire survey was conducted, and to identify the career preferences the respondents filled in the questionnaire Career Anchors, designed by Edgar Schein (1993). The revealed career preferences reflect an ambiguous perception of the employer attractiveness in the public civil service, which enables to conclude that public authorities in Russia make insufficient efforts to attract young employees and build the employer brand. On the basis of our pilot research among state employees and students we provide Russian public civil service organizations with a number of recommendations on how to improve their employer attractiveness. Most of the respondents have a strong motivation to be involved in valid applied projects. Thus, we strongly recommend public civil service organizations to implement different projects with the valuable practiceoriented content during internship programs for students.

Suggested Citation

  • Dmitry Kucherov & Oxana Pikuleva, 2015. "The Public Civil Service Branding in Russia," Public administration issues, Higher School of Economics, issue 4, pages 65-78.
    • Handle: RePEc:nos:vgmu00:2015:i:4:p:65-78
    as

    Download full text from publisher

    File URL: http://vgmu.hse.ru/data/2015/12/30/1136141605/%D0%9A%D1%83%D1%87%D0%B5%D1%80%D0%BE%D0%B2,%20%D0%9F%D0%B8%D0%BA%D1%83%D0%BB%D1%91%D0%B2%D0%B0%204-2015.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rebecca M. Blank, 1985. "An Analysis of Workers' Choice between Employment in the Public and Private Sectors," ILR Review, Cornell University, ILR School, vol. 38(2), pages 211-224, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tatiana Zaytseva, 2016. "Civil Servants Material Incentives under the Fiscal Stress Conditions," Public administration issues, Higher School of Economics, issue 4, pages 179-196.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kankaanranta, Terhi & Nummi, Tapio & Vainiomaki, Jari & Halila, Hannu & Hyppola, Harri & Isokoski, Mauri & Kujala, Santero & Kumpusalo, Esko & Mattila, Kari & Virjo, Irma & Vanska, Jukka & Rissanen, P, 2007. "The role of job satisfaction, job dissatisfaction and demographic factors on physicians' intentions to switch work sector from public to private," Health Policy, Elsevier, vol. 83(1), pages 50-64, September.
    2. Christofides, Louis N. & Pashardes, Panos, 2002. "Self/paid-employment, public/private sector selection, and wage differentials," Labour Economics, Elsevier, vol. 9(6), pages 737-762, December.
    3. Rebecca M. Blank, 1993. "Public Sector Growth and Labor Market Flexibility: The United States vs. The United Kingdom," NBER Working Papers 4339, National Bureau of Economic Research, Inc.
    4. Köllő, János, 2013. "A közszféra bérszintje és a magánszektorból átlépők szelekciója 1997-2008 között [Public-sector pay and flows from the private to the public sector]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(5), pages 523-554.
    5. Garibaldi, Pietro & Gomes, Pedro & Sopraseuth, Thepthida, 2021. "Public employment redux," Journal of Government and Economics, Elsevier, vol. 1(C).
    6. Stephanie Prümer & Claus Schnabel, 2019. "Questioning the Stereotype of the “Malingering Bureaucrat”: Absence from Work in the Public and Private Sector in Germany," Kyklos, Wiley Blackwell, vol. 72(4), pages 570-603, November.
    7. Disney, Richard F & Gosling, Amanda, 2003. "A New Method for Estimating Public Sector Pay Premia: Evidence from Britain in the 1990's," CEPR Discussion Papers 3787, C.E.P.R. Discussion Papers.
    8. Pedro Gomes, 2009. "Labour market effects of public sector employment and wages," 2009 Meeting Papers 313, Society for Economic Dynamics.
    9. Moundir, Lassassi & Menna, Khaled, 2016. "La Notion De « Femmes Au Foyer » En Algerie, Une Realite Ou Une Representation Nostalgique [The Notion Of “ Homemaker” In Algeria, A Reality Or A Nostalgic Representation]," MPRA Paper 85740, University Library of Munich, Germany.
    10. Hoffnar, Emily & Greene, Michael, 1996. "Gender discrimination in the public and private sectors: A sample selectivity approach," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 25(1), pages 105-114.
    11. Pascal Jacquinot & Matija Lozej & Massimiliano Pisani, 2018. "Labor Tax Reforms, Cross-Country Coordination, and the Monetary Policy Stance in the Euro Area: A Structural Model-Based Approach," International Journal of Central Banking, International Journal of Central Banking, vol. 14(3), pages 65-140, June.
    12. Santiago Budria, 2010. "Schooling and the distribution of wages in the European private and public sectors," Applied Economics, Taylor & Francis Journals, vol. 42(8), pages 1045-1054.
    13. Christian Pfeifer, 2011. "Risk Aversion and Sorting into Public Sector Employment," German Economic Review, Verein für Socialpolitik, vol. 12(1), pages 85-99, February.
    14. Serden Özcan & Toke Reichstein, 2009. "Transition to Entrepreneurship from the Public Sector: Predispositional and Contextual Effects," Management Science, INFORMS, vol. 55(4), pages 604-618, April.
    15. Pablo Sanabria, 2016. "Job sector and public service motivation: evidence from Colombia," Working Papers 18, Faculty of Economics and Management, Pontificia Universidad Javeriana Cali.
    16. Blank, Rebecca M, 1990. "Why Are Wages Cyclical in the 1970s?," Journal of Labor Economics, University of Chicago Press, vol. 8(1), pages 16-47, January.
    17. Lukyanova, Anna, 2021. "What keeps public sector workers in low-paid jobs? The role of self-selection and non-cognitive skills in explaining the public-private wage gap," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 62, pages 32-53.
    18. Danzer, Natalia, 2019. "Job satisfaction and self-selection into the public or private sector: Evidence from a natural experiment," Labour Economics, Elsevier, vol. 57(C), pages 46-62.
    19. Dennis Leyden & Albert Link, 2014. "Research Risk and Public Policy in a Knowledge-Based Economy: the Relative Research Efficiency of Government Versus University Labs," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(2), pages 294-304, June.
    20. Menna, Khaled & Lassassi, Moundir, 2016. "المرأة الماكثة في البيت في الجزائر: قدرات منسية؟! [The Housewives In Algeria: Forgotten Capacities?]," MPRA Paper 85421, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nos:vgmu00:2015:i:4:p:65-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Irina A. Zvereva (email available below). General contact details of provider: http://vgmu.hse.ru/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.