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Switzerland and Europe: Close Neighbours or Distant Relatives?

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  • Ambos, Björn
  • Leinemann, Alexander

Abstract

This study investigates the distance perceptions of Swiss managers and their European trading partners. Our data demonstrate that perceived distances or similarities between Switzerland and its trading partners often can vary and that these perceived distances influence Swiss trade. The article ends with a discussion of how Swiss multinationals might leverage their relative distances by acting as European hubs.

Suggested Citation

  • Ambos, Björn & Leinemann, Alexander, 2015. "Switzerland and Europe: Close Neighbours or Distant Relatives?," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 69(2), pages 193-205.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2015-2-193
    DOI: 10.5771/0042-059X-2015-2-193
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    References listed on IDEAS

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