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Polish nightclubs and bars: Management insights into what customers really want

Author

Listed:
  • Heather Skinner
  • Krzysytof Kubacki
  • Scott Parfitt
  • Gloria Moss

Abstract

This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the industry’s main target market age group. This data was then subjected to a frequency analysis in SPSS in order to identify those elements that were most preferred by the majority of respondents in Poland. Our findings point to the significant preferences of Polish club-goers, indicating importance of various elements of the servicescape (e.g. gender of clientele, security, seating, location of dance floor and service offering) in influencing customer decisions to enter a venue.

Suggested Citation

  • Heather Skinner & Krzysytof Kubacki & Scott Parfitt & Gloria Moss, 2008. "Polish nightclubs and bars: Management insights into what customers really want," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 13(2), pages 154-169.
    • Handle: RePEc:nms:joeems:doi_10.1688/1862-0019_jeems_2008_02_skinner
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    File URL: https://www.nomos-elibrary.de/10.5771/0949-6181-2008-2-154
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    Citations

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    Cited by:

    1. Noyan Ulusoy & Zeynep Onur, 2023. "Visual Signs at Sociable Place Entrances: User Perceptions and Preferences," SAGE Open, , vol. 13(2), pages 21582440231, May.
    2. Cardona José Ramón & Sánchez-Fernández María Dolores, 2017. "Nightlife sector from a gender point of view: The case of Ibiza," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 8(1), pages 51-64, May.
    3. José Ramón-Cardona & María Dolores Sánchez-Fernández, 2022. "Innovation and Strategic Management for the Development of Tourist Destinations: Development of Nightlife and Residents’ Attitudes in Punta del Este (Uruguay)," Sustainability, MDPI, vol. 14(8), pages 1-18, April.

    More about this item

    Keywords

    Servicescape; nightclubs; bars; customer attitudes; students;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • P31 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions

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