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Environmentally Responsible Behavioral Intention: A Condition For Competitiveness Of The Tourist Enterprise Empirical Study In Bulgaria

Author

Listed:
  • ROSITSA MANZUROVA

    (Faculty of Economics, South-West University "NeofitRilski", Blagoevgrad)

  • RAYNA PASHOVA

    (Faculty of Economics, South-West University "NeofitRilski", Blagoevgrad)

Abstract

This paper aims to present the results from an empirical study and to assess the impact of external factors on the competitiveness of the tourism business - such as green and environmentally sustainable hotels, as well as to analyze ecologically responsible behavioral intent of tourists as a condition for the competitiveness of the tourist enterprise. The current research sheds light on some important issues such as the fact that socially-minded consumers look for deeper interactions with hotels as well as their willingness to pay more for the use of green hotels and green practices and the analysis of ecologically responsible behavioral intent of tourists as a condition for the competitiveness of the tourist enterprise. This investigation may enable operators to gain a better insight for determining strategies that could be adopted or developed to improve consumers’ positive attitude and interest towards green hotels and services.

Suggested Citation

  • Rositsa Manzurova & Rayna Pashova, 2019. "Environmentally Responsible Behavioral Intention: A Condition For Competitiveness Of The Tourist Enterprise Empirical Study In Bulgaria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(1), pages 126-136.
    • Handle: RePEc:neo:journl:v:16:y:2019:i:1:p:126-136
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    References listed on IDEAS

    as
    1. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    2. George Pipinos & Persa Fokiali, 2009. "An assessment of the attitudes of the inhabitants of Northern Karpathos, Greece: towards a framework for ecotourism development in environmentally sensitive areas," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 11(3), pages 655-675, June.
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    More about this item

    Keywords

    competitiveness; tourism; environmentally behavioral;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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