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Competitiveness Factors Of Pharmaceutical Manufacturer

Author

Listed:
  • Milena Filipova

    (South-West University “Neofit Rilski”, Blagoevgrad, Department of Management and marketing)

  • Yulia Nedelcheva

    (South-West University “Neofit Rilski”, Blagoevgrad, Department of Management and marketing)

Abstract

The purpose of the study is to determine the competitiveness of pharmaceutical manufacturers in Bulgaria in unique environment of COVID-19 pandemic. The focus of the study is to fix the main factors that determine competitiveness. Achieving this purpose will form a better understanding of functioning of the pharmaceutical industry, as well as the possibility to take corrective action through recommendations and identify untapped opportunities to increase competitiveness. The results of the study determine two main factors for the competitiveness of pharmaceutical manufacturers – the quality and the price of pharmaceutical products. The leading place of quality as factor defines the manufacturing of pharmaceutical products mainly as part of healthcare system and at next place – as part of the economy. The conclusions reached are crucial in defining the purpose of pharmaceutical policy for safe, effective and affordable pharmaceutical products.

Suggested Citation

  • Milena Filipova & Yulia Nedelcheva, 2022. "Competitiveness Factors Of Pharmaceutical Manufacturer," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 10(1), pages 78-92.
    • Handle: RePEc:neo:epjour:v:10:y:2022:i:1:p:78-92
    DOI: 10.37708/ep.swu.v10i1.8
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    References listed on IDEAS

    as
    1. Miroslav Nedelchev, 2019. "Corporate Governance of State-Owned Enterprises: The Case of Healthcare Establishments in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 115-123.
    2. Raya Madgerova & Vyara Kyurova, 2014. "Definition, Characteristics And Problems Of Family Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 10(2), pages 97-105.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Bulgaria; SWOT analysis; Porter's five forces analysis;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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