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Assessment Of Pharmaceutical Manufacturers’ Competitiveness

Author

Listed:
  • Milena Filipova

    (South-West University “Neofit Rilski”, Blagoevgrad, Department of Management and marketing)

  • Yulia Nedelcheva

    (South-West University “Neofit Rilski”, Blagoevgrad, Department of Management and marketing)

Abstract

The aim of the article is to assess the competitiveness of pharmaceutical manufacturers. The assessment was carried out for six producers in Bulgaria with largest volume of production. The assessment is based on a model, which is a combination of quantitative and qualitative indicators of manufacturers. The answers of 52 respondents from a survey were used to determine the quality indicators of the model. The results of assessment identify quality indicators as leading to manufacturer competitiveness. The competitiveness of the product (ratio of product quality to price) has the greatest weight in assessment the manufacturer competitiveness. The quantitative indicators of the individual producers have similar values and therefore have little effect on the assessment of their competitiveness. The state participates in the assessment of the competitiveness of pharmaceutical manufacturers by determining of pharmaceutical products that price is paid partially by a competent authority.

Suggested Citation

  • Milena Filipova & Yulia Nedelcheva, 2022. "Assessment Of Pharmaceutical Manufacturers’ Competitiveness," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 10(1), pages 59-67.
    • Handle: RePEc:neo:epjour:v:10:y:2022:i:1:p:59-67
    DOI: 10.37708/ep.swu.v10i1.6
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    References listed on IDEAS

    as
    1. Miroslav Nedelchev, 2019. "Corporate Governance of State-Owned Enterprises: The Case of Healthcare Establishments in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 115-123.
    2. Radostina Emilova Yuleva, 2019. "Competitive Advantages And Competitive Strategies Of Small And Medium-Sized Enterprises," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(1), pages 71-81.
    3. Raya Madgerova & Vyara Kyurova, 2014. "Definition, Characteristics And Problems Of Family Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 10(2), pages 97-105.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Bulgaria; survey; pharmaceutical products;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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