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The Digital Transformation And Its Impact On Small And Medium-Sized Enterprises

Author

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  • Anita Kyurova

    (South-West University “Neofit Rilski”, Blagoevgrad, Department of Management and marketing)

Abstract

The present article examines the essence of digital transformation and the opportunities and changes associated with the application of technologies in small and medium-sized enterprises (SME’s). An overview is provided to the existing digital tools and technology, like social, mobile, big data, analytics and cloud, that SMEs are adopting in the process of transforming their business operations. The paper explores the building blocks of a digital transformation journey and overlooks the planning and implantation stages of digital technology. A literature review was carried out to gain more extensive understanding of the essence of digital transformation and its impact on SMEs. In fact, the article pays special attention to the digital transformation process in SMEs.

Suggested Citation

  • Anita Kyurova, 2022. "The Digital Transformation And Its Impact On Small And Medium-Sized Enterprises," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 10(1), pages 7-18.
  • Handle: RePEc:neo:epjour:v:10:y:2022:i:1:p:7-18
    DOI: 10.37708/ep.swu.v10i1.1
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    References listed on IDEAS

    as
    1. Satish Nambisan, 2017. "Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(6), pages 1029-1055, November.
    2. Cibela NEAGU, 2016. "The importance and role of small and medium-sized businesses," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(3(608), A), pages 331-338, Autumn.
    3. Zahid Yousaf & Magdalena Radulescu & Crenguta Ileana Sinisi & Luminita Serbanescu & Loredana Maria Păunescu, 2021. "Towards Sustainable Digital Innovation of SMEs from the Developing Countries in the Context of the Digital Economy and Frugal Environment," Sustainability, MDPI, vol. 13(10), pages 1-28, May.
    4. Cibela NEAGU, 2016. "The importance and role of small and medium-sized businesses," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(3(608), A), pages 331-338, Autumn.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Digital Transformation; SMEs; business; Industry 4.0; technology; digitisation;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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