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Internet banking, age, gender, and performance: Which connections in Italy?

Author

Listed:
  • Elisa Di Febo

    (Department of Economic Studies, University “G. d’Annunzio” of Chieti)

  • Eliana Angelini

Abstract

Internet banking has influenced community banking by changing the relationship between banks and their customers in the last few years. Therefore, it is crucial to understand how its use has impacted the performance and the branches. The innovation of the research lies in considering the percentage of Internet banking users and the demographic information: the age and gender of the users. The dataset includes 216 banks with 1296 observations from 2011 to 2016. The methodology used is a fixed-effect model. The results highlight that Internet banking harms the performance of Italian banks. However, the variable demographic of the age of users of Internet banking is attractive: only the group of users between 65–74 years old has a significant and negative impact on Italian branches. On the other hand, the gender of Internet banking users does not influence the reduction of the banks’ branches. This information could help the management develop marketing and communication policies for the target groups.

Suggested Citation

  • Elisa Di Febo & Eliana Angelini, 2022. "Internet banking, age, gender, and performance: Which connections in Italy?," Bank i Kredyt, Narodowy Bank Polski, vol. 53(3), pages 295-324.
    • Handle: RePEc:nbp:nbpbik:v:53:y:2022:i:3:p:295-324
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    References listed on IDEAS

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    Cited by:

    1. Elisa Di Febo & Eliana Angelini & Tu Le, 2024. "Environment and Digitalization: The New Paradigms in the European Stock Markets," Economies, MDPI, vol. 12(3), pages 1-15, March.

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    More about this item

    Keywords

    internet banking; branches; age; gender; performance;
    All these keywords.

    JEL classification:

    • C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data; Spatio-temporal Models
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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