IDEAS home Printed from https://ideas.repec.org/a/nax/conyad/v60y2015i5p107-132.html
   My bibliography  Save this article

Perceptions on the challenges of online purchasing: a study from “baby boomers”, generation “X” and generation “Y” point of views

Author

Listed:
  • Saroja Dhanapal

    (Taylors University, Malasia)

  • Deeparechigi Vashu

    (Asia Pacific University, Malasia)

  • Thanam Subramaniam

    (Asia Pacific University, Malasia)

Abstract

The internet has created a revolutionary impact in everyday communications and tran¬sactions. It is considered the fastest growing mode used to shop. Internet shopping is also referred to as online shopping. Online shopping is a fast and efficient way for consumers to purchase products and services. The purpose of this research is to provide insight into issues related to online shopping. A survey was carried out among the public comprising of “Baby Boomers”, Generation “X” and Generation “Y” to identify their perceptions of online purchasing and the challenges they face with online purchasing. The results indicated that social factors have a significant relationship with online purchasing behavior of the three generations. The results also indicated that the challenge that is found to be most significant by the three generations is the risk of credit card transaction. It is recommended that further research can be done to study the relationship between gender and online purchasing beha¬vior with a focus on the Malaysian scenario which is unique in its diversity of population.

Suggested Citation

  • Saroja Dhanapal & Deeparechigi Vashu & Thanam Subramaniam, 2015. "Perceptions on the challenges of online purchasing: a study from “baby boomers”, generation “X” and generation “Y” point of views," Contaduría y Administración, Accounting and Management, vol. 60(5), pages 107-132, Octubre-D.
    • Handle: RePEc:nax:conyad:v:60:y:2015:i:5:p:107-132
    as

    Download full text from publisher

    File URL: http://www.cya.unam.mx/index.php/cya/article/view/816
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Noorshella Che Nawi & Abdullah Al Mamun & Nurul Hasliana Binti Hamsani & Mohd Nazri bin Muhayiddin, 2019. "Effect of Consumer Demographics and Risk Factors on Online Purchase Behaviour in Malaysia," Societies, MDPI, vol. 9(1), pages 1-11, January.
    2. Nurul Nadia Abd Aziz & Normilia Abd Wahid, 2018. "Factors Influencing Online Purchase Intention among University Students," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(7), pages 702-717, July.
    3. Eloi Jorge & Ernesto Lopez-Valeiras & Maria Beatriz Gonzalez-Sanchez, 2020. "The Importance Given to Food Naturalness Attributes by Millennial University Students," Sustainability, MDPI, vol. 12(2), pages 1-13, January.
    4. Jabłońska Marta R., 2017. "Modern Consumer in Cyberspace – Internet and Psychology Approach," Foundations of Management, Sciendo, vol. 9(1), pages 111-122, February.
    5. Sabina Lissitsa & Ofrit Kol, 2021. "Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention," Electronic Commerce Research, Springer, vol. 21(2), pages 545-570, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nax:conyad:v:60:y:2015:i:5:p:107-132. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alberto García-Narvaez (Technical Editor) (email available below). General contact details of provider: https://edirc.repec.org/data/fcunamx.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.