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What you see is what you hear

Author

Listed:
  • Ladan Shams

    (California Institute of Technology Division of Biology)

  • Yukiyasu Kamitani

    (California Institute of Technology Division of Biology)

  • Shinsuke Shimojo

    (California Institute of Technology Division of Biology
    NTT Communication Science Laboratories, Human and Information Science Laboratory)

Abstract

Vision is believed to dominate our multisensory perception of the world. Here we overturn this established view by showing that auditory information can qualitatively alter the perception of an unambiguous visual stimulus to create a striking visual illusion. Our findings indicate that visual perception can be manipulated by other sensory modalities.

Suggested Citation

  • Ladan Shams & Yukiyasu Kamitani & Shinsuke Shimojo, 2000. "What you see is what you hear," Nature, Nature, vol. 408(6814), pages 788-788, December.
    • Handle: RePEc:nat:nature:v:408:y:2000:i:6814:d:10.1038_35048669
    DOI: 10.1038/35048669
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    Citations

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    Cited by:

    1. Erik Van der Burg & John Cass & Christian N L Olivers & Jan Theeuwes & David Alais, 2010. "Efficient Visual Search from Synchronized Auditory Signals Requires Transient Audiovisual Events," PLOS ONE, Public Library of Science, vol. 5(5), pages 1-11, May.
    2. Wendy J Adams, 2016. "The Development of Audio-Visual Integration for Temporal Judgements," PLOS Computational Biology, Public Library of Science, vol. 12(4), pages 1-17, April.
    3. Yasuhiro Takeshima & Jiro Gyoba, 2015. "Different Effects of Attentional Mechanisms between Visual and Auditory Cueing," International Journal of Psychological Studies, Canadian Center of Science and Education, vol. 7(3), pages 176-176, September.
    4. Benjamin de Haas & Roberto Cecere & Harriet Cullen & Jon Driver & Vincenzo Romei, 2013. "The Duration of a Co-Occurring Sound Modulates Visual Detection Performance in Humans," PLOS ONE, Public Library of Science, vol. 8(1), pages 1-8, January.
    5. Pavel Kraikivski, 2022. "A Dynamic Mechanistic Model of Perceptual Binding," Mathematics, MDPI, vol. 10(7), pages 1-12, April.
    6. Hauke S Meyerhoff & Nina A Gehrer, 2017. "Visuo-perceptual capabilities predict sensitivity for coinciding auditory and visual transients in multi-element displays," PLOS ONE, Public Library of Science, vol. 12(9), pages 1-11, September.
    7. Yoshiaki Tsushima & Sho Okada & Yuka Kawai & Akio Sumita & Hiroshi Ando & Mitsunori Miki, 2020. "Effect of illumination on perceived temperature," PLOS ONE, Public Library of Science, vol. 15(8), pages 1-8, August.
    8. Sarah E Donohue & Lawrence G Appelbaum & Christina J Park & Kenneth C Roberts & Marty G Woldorff, 2013. "Cross-Modal Stimulus Conflict: The Behavioral Effects of Stimulus Input Timing in a Visual-Auditory Stroop Task," PLOS ONE, Public Library of Science, vol. 8(4), pages 1-13, April.
    9. Alice Masini & Marcello Lanari & Sofia Marini & Alessia Tessari & Stefania Toselli & Rita Stagni & Maria Cristina Bisi & Laura Bragonzoni & Davide Gori & Alessandra Sansavini & Andrea Ceciliani & Laur, 2020. "A Multiple Targeted Research Protocol for a Quasi-Experimental Trial in Primary School Children Based on an Active Break Intervention: The Imola Active Breaks (I-MOVE) Study," IJERPH, MDPI, vol. 17(17), pages 1-16, August.
    10. Kiyohito Iigaya & Sanghyun Yi & Iman A. Wahle & Sandy Tanwisuth & Logan Cross & John P. O’Doherty, 2023. "Neural mechanisms underlying the hierarchical construction of perceived aesthetic value," Nature Communications, Nature, vol. 14(1), pages 1-19, December.
    11. Noelle R B Stiles & Monica Li & Carmel A Levitan & Yukiyasu Kamitani & Shinsuke Shimojo, 2018. "What you saw is what you will hear: Two new illusions with audiovisual postdictive effects," PLOS ONE, Public Library of Science, vol. 13(10), pages 1-22, October.

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