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It’s time to reimagine sample diversity and retire the WEIRD dichotomy

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  • Sakshi Ghai

    (University of Cambridge)

Abstract

The world’s population does not split neatly into two groups, WEIRD and non-WEIRD people, argues Sakshi Ghai. Because the non-WEIRD brush does not do justice to the complexity of human lives, she calls upon behavioural science to ensure that samples represent human diversity.

Suggested Citation

  • Sakshi Ghai, 2021. "It’s time to reimagine sample diversity and retire the WEIRD dichotomy," Nature Human Behaviour, Nature, vol. 5(8), pages 971-972, August.
    • Handle: RePEc:nat:nathum:v:5:y:2021:i:8:d:10.1038_s41562-021-01175-9
    DOI: 10.1038/s41562-021-01175-9
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    Cited by:

    1. Silvia Cataldi & Federica Floridi & Marco Palmieri, 2024. "Methodological Challenges: From the First to the Second Wave of the World Love Index," Social Sciences, MDPI, vol. 13(7), pages 1-16, June.

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