Consumer Perception of Food-To-Go Products
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DOI: 10.11118/actaun201765061895
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- Martin Souček & Denis Drexler & Steven Van Wichelen & Stanislav Mokrý & Ondřej Dufek, 2015. "The Influence of Package Attributes on Consumer Perception among Generation Y," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(1), pages 54-64.
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Keywords
food-to-go; eye-tracking; consumer perception; point of purchase;All these keywords.
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