The Level of Shelves and Space Solution as One of the Key Factors for Consumer Attention
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DOI: 10.11118/actaun201765051679
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References listed on IDEAS
- Murray, Chase C. & Talukdar, Debabrata & Gosavi, Abhijit, 2010. "Joint Optimization of Product Price, Display Orientation and Shelf-Space Allocation in Retail Category Management," Journal of Retailing, Elsevier, vol. 86(2), pages 125-136.
- repec:dau:papers:123456789/1757 is not listed on IDEAS
- Pierre Desmet & Valérie Renaudin, 1998. "Estimation of Product Category Sales Responsiveness to Allocated Shelf Space," Post-Print halshs-00143451, HAL.
- Hübner, Alexander H. & Kuhn, Heinrich, 2012. "Retail category management: State-of-the-art review of quantitative research and software applications in assortment and shelf space management," Omega, Elsevier, vol. 40(2), pages 199-209, April.
- Martin Souček & Denis Drexler & Steven Van Wichelen & Stanislav Mokrý & Ondřej Dufek, 2015. "The Influence of Package Attributes on Consumer Perception among Generation Y," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(1), pages 54-64.
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Cited by:
- Shin, Jinwook & Kim, Kookdong, 2022. "Limited attention in beverage choice: Evidence from a field experiment1," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 96(C).
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Keywords
consumer attention; space solution; eye-tracking; point of purchase; SpaceGrid; DISPLAY of merchandise;All these keywords.
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