IDEAS home Printed from https://ideas.repec.org/a/mul/jyf1hn/doi10.1431-86067y2017i1p27-44.html
   My bibliography  Save this article

Food and Wine Tourism in the Langa del Barolo: Survey on Restaurant Offer

Author

Listed:
  • Giovanni Peira
  • Fabio Paruzzo
  • Maria Beatrice Pairotti
  • Alessandro Bonadonna

Abstract

This paper reports on wine and food tourism in the territory of Langa del Barolo, one of the excellent areas included in the «Vineyard Landscape of Piedmont». Indeed, Langhe-Roero and Monferrato, are the first Italian vineyard landscapes on Unesco's «World Heritage List». The study investigated into the perception restaurant managers have, as main stakeholders of food and wine tourism, of the initiatives and valorisation tools implemented on the territory. Our data showed that these tools are appreciated and accepted at different levels. Moreover, it was observed that «word of mouth» is not only still present, but is also very relevant, both in its local and traditional form and, above all, in its electronic form, through the use of social media that is able to reach and interact with tourists the world over.

Suggested Citation

  • Giovanni Peira & Fabio Paruzzo & Maria Beatrice Pairotti & Alessandro Bonadonna, 2017. "Food and Wine Tourism in the Langa del Barolo: Survey on Restaurant Offer," Micro & Macro Marketing, Società editrice il Mulino, issue 1, pages 27-44.
    • Handle: RePEc:mul:jyf1hn:doi:10.1431/86067:y:2017:i:1:p:27-44
    as

    Download full text from publisher

    File URL: https://www.rivisteweb.it/download/article/10.1431/86067
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.rivisteweb.it/doi/10.1431/86067
    Download Restriction: no
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Veronica Alampi Sottini & Elena Barbierato & Iacopo Bernetti & Irene Capecchi, 2021. "Impact of Climate Change on Wine Tourism: An Approach through Social Media Data," Sustainability, MDPI, vol. 13(13), pages 1-18, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mul:jyf1hn:doi:10.1431/86067:y:2017:i:1:p:27-44. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://www.rivisteweb.it/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.