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How the Italian Advertising Market Performed in 2015

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  • Alberto Vivaldelli

Abstract

The Italian advertising market starts again growing in 2015, by a 2% rate on previous year, after a flat trend in 2014 and a double digit fall in 2013. In particular the second half of the year has showed a faster growth, and this momentum seems to continue in early 2016. The overall trend is not spread equally across different media and industries: digital, radio and top ranked sectors perform much better than average.

Suggested Citation

  • Alberto Vivaldelli, 2016. "How the Italian Advertising Market Performed in 2015," Micro & Macro Marketing, Società editrice il Mulino, issue 2, pages 317-320.
    • Handle: RePEc:mul:jyf1hn:doi:10.1431/83717:y:2016:i:2:p:317-320
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