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Da supplier a brand di riferimento nel segmento dei piatti pronti freschi: il caso Zerbinati

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  • Anna Zinola

Abstract

Zerbinati is a family Italian company founded in 1970 by Ferdinando Zerbinati. The company produces ready fresh food (as vegetables and soups). In the first 30 years the company worked mainly as private label supplier. Then, since 2007, the company has been developing the brand Zerbinati, based on 4 main assets: family business, focus on quality, sink on the surroundings, respect for tradition.

Suggested Citation

  • Anna Zinola, 2015. "Da supplier a brand di riferimento nel segmento dei piatti pronti freschi: il caso Zerbinati," Micro & Macro Marketing, Società editrice il Mulino, issue 1, pages 131-140.
    • Handle: RePEc:mul:jyf1hn:doi:10.1431/79732:y:2015:i:1:p:131-140
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