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Business model e driver di sviluppo nel settore televisivo

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  • Leonardo Corbo
  • Luca Pirolo

Abstract

In settings characterized by high technological intensity, such as thetelevision industry, change is often driven by innovation. This has important implications for the way firms create, capture and deliver value (i.e. firms' "business model"). Ample research has focused mainly on technological innovation overlooking an important dimension of "business models": the customer. This conceptual paper fills this gap by explicitly incorporating both drivers in the design of Tv "business models". By doing so, we contribute to the growing literature on "business models" and offer a reference framework for both managers and academics interested in understanding "business model" dynamics in the television industry.

Suggested Citation

  • Leonardo Corbo & Luca Pirolo, 2014. "Business model e driver di sviluppo nel settore televisivo," Micro & Macro Marketing, Società editrice il Mulino, issue 1, pages 69-92.
    • Handle: RePEc:mul:jyf1hn:doi:10.1431/76500:y:2014:i:1:p:69-92
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