IDEAS home Printed from https://ideas.repec.org/a/mul/jkrece/doi10.1446-93079y2019i1p77-86.html
   My bibliography  Save this article

Brandscape. Heritage policies and the roots of a company future: the Lavazza case

Author

Listed:
  • Stefano Trinchero
  • Simona Busso

Abstract

The article aims to analyze Lavazza heritage policies with a particular focus on the new headquarters building, Nuvola, where the corporate museum and the company archive have been recently built. From the constitution of the historical archive, Lavazza engaged in several cultural projects focusing on the company heritage, that became a central asset in the shaping and definition of the corporate identity.

Suggested Citation

  • Stefano Trinchero & Simona Busso, 2019. "Brandscape. Heritage policies and the roots of a company future: the Lavazza case," Economia della Cultura, Società editrice il Mulino, issue 1, pages 77-86.
    • Handle: RePEc:mul:jkrece:doi:10.1446/93079:y:2019:i:1:p:77-86
    as

    Download full text from publisher

    File URL: https://www.rivisteweb.it/download/article/10.1446/93079
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.rivisteweb.it/doi/10.1446/93079
    Download Restriction: no
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Heritage; History; Archives; Future.;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mul:jkrece:doi:10.1446/93079:y:2019:i:1:p:77-86. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://www.rivisteweb.it/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.