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The use of tiktok in italian public cultural institutions: The tiktoker activation of the Gallerie degli Uffizi

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  • Edoardo Maria Castelli

Abstract

Some of Italy's most visited public museums are expanding their presence on TikTok, the Chinese platform that has become a key communication channel for engaging younger audiences. This poster presents a quantitative framework analyzing TikTok's adoption in museum contexts, with a focus on the impact of the Gallerie degli Uffizi's project in collaboration with a TikToker, whose significant social media performance helped the museum achieve viral status online.

Suggested Citation

  • Edoardo Maria Castelli, 2024. "The use of tiktok in italian public cultural institutions: The tiktoker activation of the Gallerie degli Uffizi," Economia della Cultura, Società editrice il Mulino, issue 2-3, pages 470-472.
    • Handle: RePEc:mul:jkrece:doi:10.1446/116308:y:2024:i:2-3:p:470-472
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