AI impact analysis methodologies on the economics of culture and media

We're seeing a proliferation of questions about the impacts of AI in the cultural and creative industries sectors. Two major questions are: what is the impact on value chains; what is the impact on artistic and cultural employment? At present, there are few analyses that focus directly on these issues. We often confine ourselves to questions of method. However, we need to take into account the great complexity of the cultural and media sector. It is not homogeneous. We first need to refer to a common framework and harmonized statistics. The first challenge is to analyze - often still qualitatively - value chains, to distinguish between those based on rights and those based primarily on creative work. In each case, we need to analyze the weight of the impacts - structuring or productivity alone - according to the nature of the AI. The second challenge is that of artistic and cultural employment, which is not confined to the cultural and creative sectors. This type of employment is highly dependent on whether or not it is salaried, in the market or non-market economy. We can think in terms of general models that focus on issues of replacement, complementarity, skills enhancement and productivity. These analyses produce interesting indications, even for artistic and cultural jobs. They do not really stand up to those that consider the status and nature of jobs. For the time being, much more analysis is needed, within a stabilized framework, as the prospects for anticipation remain uncertain.