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Destination or Decision Caused by Promotional Mix

Author

Listed:
  • Iwan Budiherwanto
  • Tri Wahyudi
  • Rudy Pramudyanto

Abstract

This study aims to analyze the media advertising, individual sales, sales promotions and public relations to the decision to stay at the hotel. The population and sample are hotel visitors, the census sampling technique used to determine 70 respondents. This type of research is descriptive exploratory using primary and secondary data. The results of this study are advertising media, individual sales, sales promotions and public relations contributing to increasing hotel visitors.

Suggested Citation

  • Iwan Budiherwanto & Tri Wahyudi & Rudy Pramudyanto, 2019. "Destination or Decision Caused by Promotional Mix," International Journal of Human Resource Studies, Macrothink Institute, vol. 9(1), pages 118-125, December.
    • Handle: RePEc:mth:ijhr88:v:9:y:2019:i:1:p:118-125
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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