A Conceptual Examining of the Interplay Between Technical and Conceptual Skills of Social Media Managers as Predictors of Job Performance: The Moderating Influence on Brand Equity
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- Khan, Imran, 2022. "Do brands’ social media marketing activities matter? A moderation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
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- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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