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Entrepreneurial Attitudes: Comparing Independent Business’ Owners With Franchisees

Author

Listed:
  • Dr. João Bento Oliveira

    (Associate Professor , Department of Finance and Entrepreneurship, Universidade Federal de Uberlândia, Brazil,)

  • Patricia Peghini

    (Assistant Professor, Universidade Federal do Triângulo Mineiro, Brazil)

  • Juliana Moro Bueno Mendonça

    (Visiting Professor, Faculdade Santa Rita de Cássia, Brazil)

  • Dr. Andre Carlos Martins Menck

    (Associate Professor of Marketing, Universidade Federal de Uberlândia, Brazil)

Abstract

The ability to identify opportunities is the force behind thousands of small and medium enterprises, contributing to the improvement of social and economic performance of a country. The choice between starting an independent business and becoming a franchisee seems to depend on different behaviors and attitudes of the entrepreneur. This research aims verify, based on entrepreneurial attitudinal characteristics and the theory of planned behavior, whether there are differences in the degree of entrepreneurial attitude of franchisees and independent business owners, especially in the food service industry. The quest to possibly finding different entrepreneurial attitudes originated from assumedly less entrepreneurial characteristics of the franchisee, such as greater risk-aversion and reduced innovativeness. As a theoretical basis, we dug into the concepts of entrepreneurship, entrepreneur and franchise, besides attitude and planned behavior. To data collect data we used the Instrument for Measuring Entrepreneurial Attitude (IMAE) proposed by Lopes and Souza Jr. (2005). The study was conducted with thirty occupants of the position of owner, main manager or co-owner of small and medium-sized food enterprises, in the city of Uberlândia, Brazil. Fifteen of them were franchisees and fifteen were independent business owners. Results indicated that, contrary to expectations, the entrepreneurial attitude of franchisees showed up higher. The most determinant factor in the entrepreneurial attitude differences observed in this study seems to be time in business.

Suggested Citation

  • Dr. João Bento Oliveira & Patricia Peghini & Juliana Moro Bueno Mendonça & Dr. Andre Carlos Martins Menck, 2014. "Entrepreneurial Attitudes: Comparing Independent Business’ Owners With Franchisees," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(3), pages 126-136, March.
    • Handle: RePEc:mir:mirbus:v:4:y:2014:i:3:p:126-136
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Williams, Darrell L., 1999. "Why do entrepreneurs become franchisees? an empirical analysis of organizational choice," Journal of Business Venturing, Elsevier, vol. 14(1), pages 103-124, January.
    3. Shane, Scott A. & Hoy, Frank, 1996. "Franchising: A gateway to cooperative entrepreneurship," Journal of Business Venturing, Elsevier, vol. 11(5), pages 325-327, September.
    4. Michael, Steven C., 1996. "To franchise or not to franchise: An analysis of decision rights and organizational form shares," Journal of Business Venturing, Elsevier, vol. 11(1), pages 57-71, January.
    5. Kaufmann, Patrick J. & Dant, Rajiv P., 1999. "Franchising and the domain of entrepreneurship research," Journal of Business Venturing, Elsevier, vol. 14(1), pages 5-16, January.
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    2. Susan (Sixue) Jia & Fei Li, 2018. "Customer value co-creation in KIBS firms’ new service development: Patterns and antecedents," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 8(1), pages 19-28, January.

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