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Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry

Author

Listed:
  • Tanakorn Rachapila

    (Integral development studies program,Faculty of management science,Ubon Ratchathani University, Thailand)

  • Dr. Sittha Jansirisak

    (Assistant professor, Faculty of engineering,Ubon Ratchathani University, Thailand)

Abstract

The competition in Thailand sweet corn industry relatively high: Bargaining power of suppliers: supplier concentration, availability of substitute input, importance of suppliers’ input to buyer and importance of industry to supplier; Intensity of Rivalry of rivalry among existing competitors: number of competitors, augmented capacity in large increments, value of fixed costs and exit barriers; Threat of entrants or potential competitors: economical scale; Determinant of buyer power: product differentiation, switching costs to use other products, switching costs to use other products and buyers’ use of multiple sources, threat of substitute products or services relatively low.

Suggested Citation

  • Tanakorn Rachapila & Dr. Sittha Jansirisak, 2013. "Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(3), pages 174-184, March.
    • Handle: RePEc:mir:mirbus:v:3:y:2013:i:3:p:174-184
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    Cited by:

    1. Poorani, T. & Thiyagarajan, S., 2018. "Assessing value creation of HR consultants on e-consulting implementation," Technology in Society, Elsevier, vol. 55(C), pages 160-165.
    2. Ginanneschi, Marco, 2021. "Long-term strategic thinking, the Themis method and the future of food," Technological Forecasting and Social Change, Elsevier, vol. 165(C).
    3. Munsaka, Eustensia, 2018. "The use of information sharing systems to address opportunistic behaviour between tomato farmers and brokers in Zambia," Research Theses 334750, Collaborative Masters Program in Agricultural and Applied Economics.

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