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Bank Selection for SMEs: An Emirati Student Perspective

Author

Listed:
  • Mohamed Bilal Basha

    (Department of Business, Higher Colleges of Technology, UAE.)

  • Abid Mahmood Muhammad

    (Department of Business Administration, Jumeira University, UAE.)

  • Gail AlHafidh

    (Department of General Studies, Higher Colleges of Technology, UAE.)

Abstract

The focus of this research is to identify the factors that influence bank selection attitude amongst student entrepreneurs seeking financial support for their prospective business. The data generated from this study will not only apprise nascent Emirati entrepreneurs’ perspective but also emphasize the role of the banking industry, in particular the UAE Islamic Banks, in the development and growth of national SME sector. The target population size is set as 500 Emirati graduating students and the target sample size is set as 410. Descriptive Statistics, Test of Reliability and Factor Analysis methods are applied to the collected data to check the reliability and validity of the model. Statistical tools such as Multiple Regression and ANOVA are then applied to analyze the data. The study findings explore factors that impact the expectations of prospective Emirati entrepreneurs and their bank selection criteria. Additionally, the findings identify significant factors that UAE Islamic Banks can utilize to update their strategies towards attracting prospective customers and increasing their client base by adopting innovative small and medium enterprise (SME) financial solutions for the emerging Emirati entrepreneurs.

Suggested Citation

  • Mohamed Bilal Basha & Abid Mahmood Muhammad & Gail AlHafidh, 2021. "Bank Selection for SMEs: An Emirati Student Perspective," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 9(1), pages 63-87, April.
    • Handle: RePEc:mig:tmjrnl:v:9:y:2021:i:1:p:63-87
    DOI: https://doi.org/10.33182/tmj.v9i1.1052
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    Citations

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    Cited by:

    1. Manpreet Kaur & Kanwaljeet Singh & Sarita Arora, 2023. "Are SMEs relationship seekers or price watchers? Target marketing implications for banks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 615-625, September.
    2. Asyari & Mohammad Enamul Hoque & M. Kabir Hassan & Perengki Susanto & Taslima Jannat & Abdullah Al Mamun, 2022. "Millennial Generation’s Islamic Banking Behavioral Intention: The Moderating Role of Profit-Loss Sharing, Perceived Financial Risk, Knowledge of Riba, and Marketing Relationship," JRFM, MDPI, vol. 15(12), pages 1-22, December.

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