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Behind the Exporters’ Success: Analysis of Successful Hungarian Exporter Companies From a Strategic Perspective

Author

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  • Annamaria Kazai Onodi

    (Corvinus University of Budapest, Hungary)

  • Krisztina Pecze

    (Corvinus University of Budapest, Hungary)

Abstract

The purpose of the study is to provide an overview of export success from a strategic management perspective. The paper empirically tested the relationships between the firm’s export performance, strategic thinking, adaptation to the changing environment and companies’ capabilities. The research is based on the Hungarian Competitiveness Research database of 2013 that consists of 300 firms. Cluster analysis differentiated successful export-oriented and stagnant companies. Both of them had high export intensity (higher than 75%), but significant differences could be observed in export volume and profitability. More than 90% of total export revenue belonged to the successful export-oriented cluster. Successful export oriented companies proved to be more proactive and innovative than stagnant, thus they were capable of adapting to the changing environment better. The study highlighted that appropriate strategic thinking could play a significant role in improving export success. The implication of the study is that stagnant companies need to develop their forecast abilities, flexibility to adapt to the changing environment and operational efficiency. Stagnant companies lagged behind successful exporters concerning industry forecast, production level, number of innovations, competitive prices and employee qualifications.

Suggested Citation

  • Annamaria Kazai Onodi & Krisztina Pecze, 2014. "Behind the Exporters’ Success: Analysis of Successful Hungarian Exporter Companies From a Strategic Perspective," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 12(4 (Winter), pages 325-346.
    • Handle: RePEc:mgt:youmgt:v:12:y:2014:i:4:p:325-346
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Éltető, Andrea & Udvari, Beáta, 2018. "Nemzetköziesedés a válság után - a magyar kis- és középvállalatok exportjára ható tényezők [Internationalisation since the crisis - factors affecting exports by small and medium-sized Hungarian ent," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(4), pages 402-425.
    2. Andrea Éltető, 2019. "Export of SMEs after the Crisis in Three European Peripheral Regions – a Literature Review," Society and Economy, Akadémiai Kiadó, Hungary, vol. 41(1), pages 3-26, March.

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    More about this item

    Keywords

    internationalisation; export; performance; Hungarian Competitiveness Research Survey; strategy;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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