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Attitude and Behavioral Intention towards Reducing Carbon Footprints in the Environment: an Empirical Study of Fiji

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  • Navneel Shalendra Prasad
  • Asa Romeo Asa
  • Xu Hongyi

    (School of Management, Wuhan University of Technology, Wuhan, China)

Abstract

Global warming is a worldwide issue but it is mostly developing countries like Fiji and other island nations such as Kiribati that are being affected. While citizens of most economies do not have a say in legislations and policies of their countries towards reducing emissions, the only realistic way of having a say can be done through their behaviour towards reducing carbon footprints. This study seeks to study attitudes of educated Fijians towards environmental issues, particularly issues brought by tourism and Fijians intentional behaviour in reducing these impacts by minimising their carbon footprints. It concludes that tourism is not regarded as a high impact environmental issue owing to Fijians either lack of awareness or an intentional lack of awareness. Awareness campaigns in Fiji are generic in nature, as most mentioned behaviours were unspecific meaning most Fijians know what to do but do not know how.

Suggested Citation

  • Navneel Shalendra Prasad & Asa Romeo Asa & Xu Hongyi, 2015. "Attitude and Behavioral Intention towards Reducing Carbon Footprints in the Environment: an Empirical Study of Fiji," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 21-30, April.
    • Handle: RePEc:mgs:ijmsba:v:1:y:2015:i:5:p:21-30
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.15.1002
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    More about this item

    Keywords

    Attitudes; Behaviour; Sustainability; Environment; Carbon footprints; Awareness;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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