IDEAS home Printed from https://ideas.repec.org/a/mes/postke/v43y2020i1p61-75.html
   My bibliography  Save this article

Pricing in practice in consumer markets

Author

Listed:
  • Ante Farm

Abstract

This article offers a theory of pricing in consumer markets that relates cost-plus pricing and value-based pricing to price competition and price leadership, including, in particular, competitive price leadership as defined by Kenneth Boulding. It also argues that the basic question in Keynesian economics is why firms choose prices such that production is restricted by sales, not why prices, once chosen, can be “sticky.” And finally it shows that a firm’s labor demand depends on its sales at the price it sets and not on its “real wage.”

Suggested Citation

  • Ante Farm, 2020. "Pricing in practice in consumer markets," Journal of Post Keynesian Economics, Taylor & Francis Journals, vol. 43(1), pages 61-75, January.
    • Handle: RePEc:mes:postke:v:43:y:2020:i:1:p:61-75
    DOI: 10.1080/01603477.2019.1616562
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/01603477.2019.1616562
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/01603477.2019.1616562?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fabrizio Ferretti & Giulio Malorgio, 2024. "Food policies: balancing health and market in the era of ubiquitous ultra-processed foods," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 12(1), pages 1-13, December.
    2. Ivan Eryganov & Radovan Šomplák & Dušan Hrabec & Josef Jadrný, 2023. "Bilevel programming methods in waste-to-energy plants' price-setting game," Operational Research, Springer, vol. 23(2), pages 1-37, June.
    3. Prasada, Imade Yoga & Nugroho, Agus Dwi & Lakner, Zoltan, 2022. "Impact of the FLEGT license on Indonesian plywood competitiveness in the European Union," Forest Policy and Economics, Elsevier, vol. 144(C).
    4. Edgard Bruno Cornacchione & Luciane Reginato & Joshua Onome Imoniana & Marcelo Souza, 2023. "Dynamic Pricing Models and Negotiating Agents: Developments in Management Accounting," Administrative Sciences, MDPI, vol. 13(2), pages 1-16, February.
    5. Galyna CHORNOUS & Yana FARENIUK, 2021. "Marketing mix modeling for pharmaceutical companies on the basis of data science technologies," Access Journal, Access Press Publishing House, vol. 2(3), pages 274-289, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mes:postke:v:43:y:2020:i:1:p:61-75. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/MPKE20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.