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Fragments of the future. Youngsters, new ethics and consumer behaviour

Author

Listed:
  • Mario Morcellini

    (Faculty of Communication Sciences, University of Rome)

  • La Sapienza

    (not available)

Abstract

The new dynamics of the food and wine industry needs reconsideration in the light of the consumer behaviour of younger generations. This perspective poses a signi cant, cultural challenge, especially because of its cross-disciplinary nature: youngsters, wine, and the interaction between the two, demand that the technical, scienti c, humanistic and communication areas of knowledge be linked to each other. [...] Read the full text below

Suggested Citation

  • Mario Morcellini & La Sapienza, . "Fragments of the future. Youngsters, new ethics and consumer behaviour," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
    • Handle: RePEc:mcr:jenome:wpaper00033
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    File URL: http://www.unimc.it/enometrica/papers/wpaper00033/filePaper
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    Keywords

    Consumer; consumer behaviour;

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