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Measurement of consumers' wine-related knowledge

Author

Listed:
  • Georges Giraud

    (UMR CESAER, AgroSupDijon-INRA **Unite METO, INERIS; VetAgro Sup Clermont, France)

  • Cleo Tebby

    (UMR CESAER, AgroSupDijon-INRA **Unite METO, INERIS; VetAgro Sup Clermont, France)

  • Corinne Amblard

    (UMR CESAER, AgroSupDijon-INRA **Unite METO, INERIS; VetAgro Sup Clermont, France)

Abstract

It is stated, according to the paradigm of knowledge-based economy, that information asymmetry between consumers and producers is reduced thanks to information availability and dissemination through the Internet or other media channels. Conversely to this statement, several articles have pointed out that knowledge-based economy reinforces the information asymmetry between experts and novices among the consumers. Accordingly, we consider the heterogeneity of consumers by means of k-means clustering applied to a knowledge-oriented questionnaire. We then try to identify and qualify the di erences between several groups of French respondents regarding their attitudes and behaviour towards wine.

Suggested Citation

  • Georges Giraud & Cleo Tebby & Corinne Amblard, . "Measurement of consumers' wine-related knowledge," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
    • Handle: RePEc:mcr:jenome:wpaper00025
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    Citations

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    Cited by:

    1. Anna Carbone, 2021. "From Flasks to Fine Glasses: Recent Trends in Wine Economics," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 7(2), pages 187-198, July.

    More about this item

    Keywords

    Clustering; Consumer; Wine; Knowledge-based economy;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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