Editorialists’ Linguistic Imaginary. Language Creativity [Limaginaire linguistique des éditorialistes. De la créativité dans le langage] (French version)

The importance to research the linguistic creativity phenomenon, manifested in all communication areas, lead the linguists on the fertile land created by the media language. By replacing the literary text with the media text, the linguists tend to focus their research on the language in its use, as interconnection between individuals, for the newspapers show, from this point of view, the oral character of the language. We start our study on this linguistic background, focusing our attention on a certain type of journalism, the editorial. We rely on the idea that, unlike the information journalism (or any other type of journalism) who has several linguistic constraints related to objectivity, concision, clarity, interdiction of using metaphors or other terms that could generate sense ambiguity, in the opinion press there are no restrictions related to a particular discursive method, structure, form or substance. Thus, in this paper we are searching for the linguistic forms that mark the editorialists’ creativity, according to their imaging capacity and ability to transpose the reality into words. For that, we base on a corpus consisting of fifteen editorials, published on the online Romanian newspapers Dilema veche and Adevrul. From a linguistic point of view, the journalistic discourse, impregnated with oral elements, shows several features, related to the use of the language as an instrument of imagistic representation of the reality. Thus, the editorial language deserves a special attention in terms of semantics, metaphors, linguistic creations that put their imprint on the evolution of the dynamic of the language.