Introduction of Academic Honesty as a Necessary Prerequisite and an Important Component of Quality Education for Future Economists

The article deals with: academic honesty as an important component of higher education as a social institution; legislative changes aimed at promoting academic integrity in higher education institutions of Ukraine; the most successful European practices in combating and preventing academic misconduct, and with measures undertaken internationally by the Ukrainian academic community to address this important issue. Additionally, the overview of all-Ukrainian statistics on academic dishonesty of students and results of a survey on this problem of freshmen of economic specialties of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky are provided; the ways of introduction of academic honesty in the life of the university and development of academic culture are presented; interesting academic materials on the outlined problem for work in training future economists the course of «AcademÑ–Ñ Writing» are offered. The authors apply the following scientific methods: theoretical – analysis and synthesis, analogy and thought experiment; practical – analysis of scientific literature on the basis of which conclusions are grounded. The main scientific results are obtained through the use of a marketing research method, including a survey, analysis of the data obtained in order to find out the most acute causes of academic fraud, violations of academic culture and honesty of economic specialities students’ integrity. The authors prove that in order to overcome academic dishonesty, it is necessary to address the human dignity of each student, in addition to the formation of appropriate competencies and skills.