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Analysis of the External Environment of the Pharmaceutical Organization

Author

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  • Gabriel Dumitru MIRCESCU

    (†Valahia†University of Târgoviște)

Abstract

By evaluating the complex interplay of political, economic, social, technological, environmental, and legal factors, this article underscores how a thorough understanding of the external landscape is imperative for effective decision- making. Leveraging insights from PESTEL analysis, Porter's Five Forces, and SWOT analysis, the study elucidates how such analysis enables organizations to anticipate challenges, identify opportunities, and align their operations with industry trends. This article emphasizes that a comprehensive assessment of the external environment is a fundamental prerequisite for pharmaceutical organizations seeking sustainable success in a dynamic marketplace.

Suggested Citation

  • Gabriel Dumitru MIRCESCU, 2023. "Analysis of the External Environment of the Pharmaceutical Organization," Revista romaneasca pentru educatie multidimensionala - Journal for Multidimensional Education, Editura Lumen, Department of Economics, vol. 12(1), pages 67-76, September.
    • Handle: RePEc:lum:rev1rl:v:12:y:2023:i:1:p:67-76
    DOI: https://doi.org/10.18662/lumenss/12.1/80
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    More about this item

    Keywords

    External Environment; Pharmaceutical Organization; Competitive Dynamics.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory

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