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The Equestrian Tourism Valorisation in Romania

Author

Listed:
  • Violeta Andreea ANDREIANA

    (Valahia University, Targoviste, Romania)

  • Lucretia Mariana CONSTANTINESCU

    (Valahia University, Targoviste, Romania)

  • Maria Cristina STEFAN

    (Valahia University, Targoviste, Romania)

Abstract

Our argument for this achievement took into account medical recommendations for this tourism product, giving tourists the possibility of treating major medical conditions (e.g. autism, depression, poliomyelitis squeals, encephalitis, neurological disorders, behavioral disorders, stress, etc.) and the fact that the first herds of horses in Romania are attested in documents since 1870. Romania holds a recognized potential to develop this tourism product, due to its natural setting that offers multiple equestrian tourism practice opportunities for Romanian and foreign tourists with multiple benefits for them. Admitting the fact that “the touristic space managing cannot be exclusively determined by its natural properties”, our paper aims a tourism marketing strategy portfolio within positive results for the Romanian equestrian tourism promotion and also may increase the local attractiveness of the regions/areas/localities of our country within potential to equestrian tourism development.

Suggested Citation

  • Violeta Andreea ANDREIANA & Lucretia Mariana CONSTANTINESCU & Maria Cristina STEFAN, 2017. "The Equestrian Tourism Valorisation in Romania," Proceedings RCE 2017, Editura Lumen, vol. 0, pages 479-490, November.
    • Handle: RePEc:lum:progal:v::y:2017:i::p:479-490
    DOI: https://doi.org/10.18662/lumproc.rce2017.1.42
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    References listed on IDEAS

    as
    1. Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stancioiu & Elena Matei, 2014. "Modelling the Image Research of a Tourism Destination," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1076-1076, August.
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    Cited by:

    1. Maria-Cristina Stefan & Violeta Andreea Andreiana & Mariana Vlad, 2019. "The Development of the Mountain Tourism Services in Romania –the Macroeconomic Implications and Strategic Perspectives," Book chapters-LUMEN Proceedings, in: Maria Negreponti Delivanis (ed.), International Conference « Global interferences of knowledge society », November 16-17th, 2018, Targoviste, Romania, edition 1, volume 8, chapter 11, pages 106-117, Editura Lumen.

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    More about this item

    Keywords

    equestrian tourism; sustainable development; marketing strategy in equestrian tourism; local attractiveness; online tourism promoting. Title of Book: Risk in Contemporary Economy;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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