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Modelling the Image Research of a Tourism Destination

Author

Listed:
  • Nicolae Teodorescu

    (Bucharest University of Economic Studies)

  • Ion Pârgaru

    (University Politehnica of Bucharest)

  • Aurelia-Felicia Stancioiu

    (Bucharest University of Economic Studies)

  • Elena Matei

    (University of Bucharest)

Abstract

The problematic area of the tourism destination image has a high expansion in marketing, the efforts of its conceptualization and phenomenalism being remarkable among specialists. In this context, the authors propose a systemic approach, the result of which refers to a model regarding the image research of a tourism destination, whose validation has been attained using Transalpina destination. The model created by the authors envisages morphological features and specific functional relationships, which are consistent with the marketing theory, and, in context, with the consumer behaviour theory. The conceptualmethodological solutions are magnified by applicative-experimental validations, which enhance the theoretical and practical valences of the created model. The main direction of developing the elaborated model consists in efforts of formalization and abstracting, in the perspective offered by several scientific disciplines.

Suggested Citation

  • Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stancioiu & Elena Matei, 2014. "Modelling the Image Research of a Tourism Destination," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1076-1076, August.
    • Handle: RePEc:aes:amfeco:v:37:y:2014:i:16:p:1076
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    Citations

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    Cited by:

    1. Rotileanu Adina & Onişor Lucian-Florin, 2021. "Private health insurance customer satisfaction. A consumer behavior exploratory study based on structural equation modeling," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 15(1), pages 650-663, December.
    2. Violeta Andreea ANDREIANA & Lucretia Mariana CONSTANTINESCU & Maria Cristina STEFAN, 2017. "The Equestrian Tourism Valorisation in Romania," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 479-490.
    3. Matthias Segerer & Dita Hommerová & Karel Šrédl, 2020. "Why Do Czech Customers Come to Upper Palatinate? Motives, Sales Volume, and the Importance of Distance: A Case Study of Shopping in Bavaria," Sustainability, MDPI, vol. 12(9), pages 1-20, May.
    4. Violeta Andreea ANDREIANA & Lucretia Mariana CONSTANTINESCU & Maria Cristina STEFAN, 2017. "The Equestrian Tourism Valorisation in Romania," Proceedings RCE 2017, Editura Lumen, vol. 0, pages 479-490, November.

    More about this item

    Keywords

    destination image; image modelling; Transalpina destination.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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