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Storytelling: An Integral Facet in Organizations

Author

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  • Susan J. Kowalewski

    (Associate Professor, Business Department,D’Youville College, Buffalo, New York)

Abstract

Storytelling has a long-standing history, with many cultures possessing vital traditions in oral narratives. The use of storytelling has traversed traditional boundaries, moving from telling stories in the home with family to stories being used in organizations by managers and CEOs. Storytelling is utilized in organizations large and small, family-owned and multinational; many institutions of higher education have even begun to offer courses in storytelling in their management programs (Smith, 2012). Storytelling has become a process that assists individuals and organizations in aligning ideas, culture, and teaching in dynamic environments. This paper will explore and review the importance of incorporating storytelling into organization culture; no matter the organization.

Suggested Citation

  • Susan J. Kowalewski, 2013. "Storytelling: An Integral Facet in Organizations," International Journal of Business and Social Research, LAR Center Press, vol. 3(3), pages 51-54, March.
    • Handle: RePEc:lrc:larijb:v:3:y:2013:i:3:p:51-54
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    File URL: http://thejournalofbusiness.org/index.php/site/article/view/55/54
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    References listed on IDEAS

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    1. Susan J. Kowalewski & Lauren Waukau-Villagomez, 2011. "Storytelling And Career Narratives In Organizations," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(4), pages 83-92.
    2. Cathy Driscoll & Margaret McKee, 2007. "Restorying a Culture of Ethical and Spiritual Values: A Role for Leader Storytelling," Journal of Business Ethics, Springer, vol. 73(2), pages 205-217, June.
    Full references (including those not matched with items on IDEAS)

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