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Adopción de big data: ¿tiene un gran impacto en el éxito del crowdfunding en las pymes?

Author

Listed:
  • Mario Andaru Fatah

    (Economics and Business Faculty, Sebelas Maret University, Surakarta, Indonesia.)

  • Y Anni Aryani

    (Economics and Business Faculty, Sebelas Maret University, Surakarta, Indonesia.)

Abstract

Purpose – One of the problems of MSMEs is the limited capital they have to build their business. The presence of the Crowdfunding platform is a solution for MSMEs to find investors to fund their busi-nesses. The problem is, not all investors want to fund these MSMEs and as a result, many MSMEs do not get funds from crowdfunding. The purpose of this research is to find out whether the adoption of Big Data can affect crowdfunding success. In this case, making in-vestors does it feel more confident about investing?Design/methodology/approach – This study collects articles regarding the adoption of big data in SMEs in the Emerald Insight Database. Furthermore, we also collected articles from the research conducted by Deng et al. in 2022 regarding factors influencing crowdfunding success.Findings – We found that the adoption of big data may represent several factors that influence crowdfunding success. In other words, if MSMEs actors apply big data to their business, it is very likely that they will gain the investors ´ trust and receive the funds they need.Originality/value – This research provides an overview for MSMEs actors to consider the adoption of big data in their business. If MSMEs actors have implemented it, then apart from having a good effect on business operations, they will also find it easier to get crowdfunding success.

Suggested Citation

  • Mario Andaru Fatah & Y Anni Aryani, 2022. "Adopción de big data: ¿tiene un gran impacto en el éxito del crowdfunding en las pymes?," Proyecciones, IIEC, Univeridad Nacional de La Plata., Instituto de Investigaciones y Estudios Contables, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 17, pages 50-63, May-April.
    • Handle: RePEc:lap:proyec:32
    DOI: https://doi.org/10.24215/26185474e027
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    References listed on IDEAS

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    1. Manuel D. N. T. Oliveira & Fernando A. F. Ferreira & Guillermo O. Pérez-Bustamante Ilander & Marjan S. Jalali, 2017. "Integrating cognitive mapping and MCDA for bankruptcy prediction in small- and medium-sized enterprises," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(9), pages 985-997, September.
    2. Mi (Jamie) Zhou & Baozhou Lu & Weiguo (Patrick) Fan & G. Alan Wang, 2018. "Project description and crowdfunding success: an exploratory study," Information Systems Frontiers, Springer, vol. 20(2), pages 259-274, April.
    3. Monica Rosavina & Raden Aswin Rahadi & Mandra Lazuardi Kitri & Shimaditya Nuraeni & Lidia Mayangsari, 2019. "P2P lending adoption by SMEs in Indonesia," Qualitative Research in Financial Markets, Emerald Group Publishing Limited, vol. 11(2), pages 260-279, June.
    4. Afonso Lima & Francisco Fabiano Mapurunga Araújo, 2019. "Technology environment and crowdfunding platforms in Brazil," Revista de Gestão, Emerald Group Publishing Limited, vol. 26(4), pages 352-368, September.
    5. Mollick, Ethan, 2014. "The dynamics of crowdfunding: An exploratory study," Journal of Business Venturing, Elsevier, vol. 29(1), pages 1-16.
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