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Termékdifferenciálás kétoldalú piacokon
[Product differentiation on bilateral markets]

Author

Listed:
  • Bakó, Barna
  • Horváth, Diána

Abstract

Cikkünkben aszimmetrikus kétoldalú piacok árazásával foglalkozunk, és azt a kérdést vizsgáljuk, hogy a felhasználók fogyasztásból származó hasznának függvényében a platformok milyen árakat választanak, valamint a termékek, szolgáltatások testreszabhatóságának milyen mértékét teszik elérhetővé a felhasználók számára. Eredményeink azt sugallják, hogy a platformok limitált testreszabhatóságot és nulla árat vagy maximális testreszabhatóságot és pozitív árat fognak választani.* Journal of Economic Literature (JEL) kód: D43, L11, L13.

Suggested Citation

  • Bakó, Barna & Horváth, Diána, 2020. "Termékdifferenciálás kétoldalú piacokon [Product differentiation on bilateral markets]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 1-13.
    • Handle: RePEc:ksa:szemle:1881
    DOI: 10.18414/KSZ.2020.1.1
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    References listed on IDEAS

    as
    1. Dos Santos Ferreira, Rodolphe & Thisse, Jacques-Francois, 1996. "Horizontal and vertical differentiation: The Launhardt model," International Journal of Industrial Organization, Elsevier, vol. 14(4), pages 485-506, June.
    2. Marc Rysman, 2009. "The Economics of Two-Sided Markets," Journal of Economic Perspectives, American Economic Association, vol. 23(3), pages 125-143, Summer.
    3. Hagiu, Andrei & Wright, Julian, 2015. "Multi-sided platforms," International Journal of Industrial Organization, Elsevier, vol. 43(C), pages 162-174.
    4. Jean-Charles Rochet & Jean Tirole, 2003. "Platform Competition in Two-Sided Markets," Journal of the European Economic Association, MIT Press, vol. 1(4), pages 990-1029, June.
    5. Thomas von Ungern-Sternberg, 1988. "Monopolistic Competition and General Purpose Products," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 55(2), pages 231-246.
    6. Steven C. Salop, 1979. "Monopolistic Competition with Outside Goods," Bell Journal of Economics, The RAND Corporation, vol. 10(1), pages 141-156, Spring.
    7. Marc Ivaldi & Catherine Muller-Vibes, 2018. "The differentiated effect of advertising on readership: evidence from a two-sided market approach," Marketing Letters, Springer, vol. 29(3), pages 363-376, September.
    8. Mark Armstrong & Julian Wright, 2007. "Two-sided Markets, Competitive Bottlenecks and Exclusive Contracts," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 32(2), pages 353-380, August.
    9. Hendel, Igal & de Figueiredo, John Neiva, 1997. "Product differentiation and endogenous disutility," International Journal of Industrial Organization, Elsevier, vol. 16(1), pages 63-79, November.
    10. Wright Julian, 2004. "One-sided Logic in Two-sided Markets," Review of Network Economics, De Gruyter, vol. 3(1), pages 1-21, March.
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    More about this item

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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