IDEAS home Printed from https://ideas.repec.org/a/krk/eberjl/v5y2017i2p143-157.html
   My bibliography  Save this article

Strategic Changes in Transnational Corporations as an Adjustment to the Challenges of the 21st Century

Author

Listed:
  • Magdalena Rosińska-Bukowska

    (University of Łódz, Department of International Business and Trade, Poland)

Abstract

Objective: The article aims to discuss the direction of changes in the strategies of the most powerful transnational corporations (Top-TNCs) as a result of adjustments to the new challenges created by the evolving global economy – an attempt to identify the fundamental, universal pillars of the strategy the Top-TNCs. Research Design & Methods: The paper, apart from literature review and its critique, presents the results of a survey among 252 TNCs. The author conducted indepth studies – using the Multidimensional Statistical Analysis, the Strategic Analyses, as well as the Grounded Theory Method. Findings: The changes in the strategies of the Top-TNCs proceeded according to a uniform scheme – the authorial Model of Business Integration was presented as the standard for TNCs adjusting to further challenges posed by the evolving global economy. Based on the survey, the author identified universal pillars of the Top-TNC strategy: glocalization, business networking, orchestration and coopetition. Implications & Recommendations: TNCs desiring to engage in the most efficient system for creating international competitiveness should apply the following tactics: link globalization and regionalization, build a multi-level relationship system, creatively combine various types of organizational and social structures, simultaneously employ cooperation and competition. Contribution & Value Added: The work sought to provide evidence that regardless of the area of activity, the pillars of strategy for Top-TNCs are the same in terms of the core, but are often implemented in different forms. The author proposes the original concept for assessing the competitiveness of network enterprises – the Synthetic Indicator of Creation of Added Value.

Suggested Citation

  • Magdalena Rosińska-Bukowska, 2017. "Strategic Changes in Transnational Corporations as an Adjustment to the Challenges of the 21st Century," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(2), pages 143-157.
    • Handle: RePEc:krk:eberjl:v:5:y:2017:i:2:p:143-157
    as

    Download full text from publisher

    File URL: https://eber.uek.krakow.pl/index.php/eber/article/download/226/pdf_1
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alchian, Armen A & Demsetz, Harold, 1972. "Production , Information Costs, and Economic Organization," American Economic Review, American Economic Association, vol. 62(5), pages 777-795, December.
    2. Birgit Hagen & Stefano Denicolai & Antonella Zucchella, 2014. "International entrepreneurship at the crossroads between innovation and internationalization," Journal of International Entrepreneurship, Springer, vol. 12(2), pages 111-114, June.
    3. Oliver E. Williamson, 1991. "Strategizing, economizing, and economic organization," Strategic Management Journal, Wiley Blackwell, vol. 12(S2), pages 75-94, December.
    4. Geoffrey Hodgson & Thorbjørn Knudsen, 2006. "The nature and units of social selection," Journal of Evolutionary Economics, Springer, vol. 16(5), pages 477-489, December.
    5. Jan-Erik Vahlne & Inge Ivarsson, 2014. "The globalization of Swedish MNEs: Empirical evidence and theoretical explanations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 45(3), pages 227-247, April.
    6. Daszkiewicz Nelly & Wach Krzysztof, 2014. "Motives for Going International and Entry Modes of Family Firms in Poland," Journal of Intercultural Management, Sciendo, vol. 6(2), pages 5-18, April.
    7. Krzysztof Wach, 2015. "Incremental versus Rapid Internationalisation of Firms: Results of Exploratory Investigation from Poland," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 3(4), pages 37-48.
    8. Friar, John H & Meyer, Marc H, 2003. "Entrepreneurship and Start-Ups in the Boston Region: Factors differentiating High-Growth Ventures from Micro-ventures," Small Business Economics, Springer, vol. 21(2), pages 145-152, September.
    9. Rumintha Wickramasekera & Edward Oczkowski, 2006. "Stage models re-visited: A measure of the stage of internationalisation of a firm," Management International Review, Springer, vol. 46(1), pages 39-55, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Krzysztof Wach, 2017. "Exploring the Role of Ownership in International Entrepreneurship: How does Ownership Affect Internationalisation of Polish Firms?," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(4), pages 205-223.
    2. Krzysztof Wach, 2015. "Incremental versus Rapid Internationalisation of Firms: Results of Exploratory Investigation from Poland," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 3(4), pages 37-48.
    3. Krzysztof Waśniewski, 2012. "Institutional model of corporate strategies," Ekonomia journal, Faculty of Economic Sciences, University of Warsaw, vol. 29.
    4. Waśniewski, Krzysztof, 2010. "Emergence of alternative capital markets in developing countries as a process of institutional change," MPRA Paper 26681, University Library of Munich, Germany.
    5. Głodowska Agnieszka & Pera Bożena & Wach Krzysztof, 2019. "International Strategy as the Facilitator of the Speed, Scope, and Scale of Firms’ Internationalization," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(3), pages 55-84, September.
    6. Iavor Marangozov, 2005. "From Practice to Theory of the International Joint Ventures," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 44-77.
    7. Nurlan Nurseiit, 2017. "The Consequences of the Choice of an Economic Model for the Development of CIS Countries," Eurasian Journal of Economics and Finance, Eurasian Publications, vol. 5(2), pages 110-140.
    8. Małgorzata Kosała, 2015. "Innovation Processes as a Stimulant of Internationalisation Process of Firms," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 3(2), pages 65-84.
    9. Jiao Luo & Aseem Kaul, 2019. "Private action in public interest: The comparative governance of social issues," Strategic Management Journal, Wiley Blackwell, vol. 40(4), pages 476-502, April.
    10. Richard N. Langlois & Nicolai J. Foss, 1999. "Capabilities and Governance: The Rebirth of Production in the Theory of Economic Organization," Kyklos, Wiley Blackwell, vol. 52(2), pages 201-218, May.
    11. Mikko Ketokivi & Joseph T. Mahoney, 2020. "Transaction Cost Economics As a Theory of Supply Chain Efficiency," Production and Operations Management, Production and Operations Management Society, vol. 29(4), pages 1011-1031, April.
    12. Aleksandra Wąsowska, 2017. "The Internationalisation of Family Firms: the Role of the Ownership Structure and the Composition of Top Management Team," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(1), pages 169-185.
    13. Michael Dietrich & Jackie Krafft, 2011. "Firm development as an integrated process: with evidence from the General Motors–Fisher Body case," Journal of Evolutionary Economics, Springer, vol. 21(4), pages 665-686, October.
    14. repec:bla:jomstd:v:47:y:2010:i:s1:p:859-883 is not listed on IDEAS
    15. Krzysztof Waśniewski, 2015. "Discretionary freedom of choice and risk in alternative capital markets," European Journal of Law and Economics, Springer, vol. 39(3), pages 573-605, June.
    16. Vijay Narayanan, 2015. "Export Barriers for Small and Medium-sized Enterprises: A Literature Review based on Leonidou’s Model," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 3(2), pages 105-123.
    17. Alvarez, Sharon A., 2007. "Entrepreneurial rents and the theory of the firm," Journal of Business Venturing, Elsevier, vol. 22(3), pages 427-442, May.
    18. Hideshi Itoh & Tatsuya Kikutani & Osamu Hayashida, 2008. "Complementarities among Authority, Accountability, and Monitoring: Evidence from Japanese Business Groups," NBER Chapters, in: Organizational Innovation and Firm Performance, pages 207-228, National Bureau of Economic Research, Inc.
    19. Rao, T.V.S. Ramamohan, 2011. "CES as an Organizational Production Function," Indian Economic Review, Department of Economics, Delhi School of Economics, vol. 46(1), pages 69-81.
    20. Buvik, Arnt & Reve, Torger, 2001. "Asymmetrical deployment of specific assets and contractual safeguarding in industrial purchasing relationships," Journal of Business Research, Elsevier, vol. 51(2), pages 101-113, February.
    21. Ilgaz Arikan & Asli M. Arikan & Oded Shenkar, 2022. "Revisiting emerging market multinational enterprise views: The Goldilocks story restated," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(4), pages 781-802, June.

    More about this item

    Keywords

    corporations; TNCs; international business; competition; competitiveness; business network;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:krk:eberjl:v:5:y:2017:i:2:p:143-157. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Piotr Stanek, PhD. (email available below). General contact details of provider: https://edirc.repec.org/data/aekrapl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.