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The Attributes of a Costly Recall: Evidence from the Automotive Industry

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  • Nicholas G. Rupp

    (Department of Economics, East Carolina University, Greenville, NC 27858-4353, USA)

Abstract

While researchers have extensively documented the equity response to product recalls and subsequent shareholder losses, less attention in the literature has been given to examining the damaging recall attributes. Using 1973--1998 automotive safety recall data, this study identifies the kinds of recalls that cause significant shareholder losses. After constructing an equally-weighted automotive market index to control for industry effects and adjusting the abnormal returns to account for the degree of surprise in the recall announcement, the study estimates both percentage and real dollar abnormal returns. We find that the indirect costs of automotive recalls are likely larger than the direct costs.

Suggested Citation

  • Nicholas G. Rupp, 2004. "The Attributes of a Costly Recall: Evidence from the Automotive Industry," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 25(1), pages 21-44, August.
    • Handle: RePEc:kap:revind:v:25:y:2004:i:1:p:21-44
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    Citations

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    Cited by:

    1. Yoseph, Nir Shlomo, 2018. "The Impact of Environmental Fraud on the Used Car Market: Evidence from Dieselgate," CEPR Discussion Papers 12899, C.E.P.R. Discussion Papers.
    2. Kashef Abdul Majid & Hari Bapuji, 2024. "Consumer liability and firm responsiveness: evidence from automobile recalls," Journal of International Business Policy, Palgrave Macmillan, vol. 7(3), pages 337-355, September.
    3. Chi, Chia-Fen & Sigmund, Davin & Astardi, Martin Octavianus, 2020. "Classification Scheme for Root Cause and Failure Modes and Effects Analysis (FMEA) of Passenger Vehicle Recalls," Reliability Engineering and System Safety, Elsevier, vol. 200(C).
    4. Gary H. Chao & Seyed M. R. Iravani & R. Canan Savaskan, 2009. "Quality Improvement Incentives and Product Recall Cost Sharing Contracts," Management Science, INFORMS, vol. 55(7), pages 1122-1138, July.
    5. Astvansh, Vivek & Eshghi, Kamran, 2023. "The effects of regulatory investigation, supplier defect, and product age on stock investors’ reaction to an automobile recall," Journal of Business Research, Elsevier, vol. 167(C).
    6. Peter-Jan Engelen, 2011. "Legal versus Reputational Penalties in Deterring Corporate Misconduct," Chapters, in: Mehmet Ugur & David Sunderland (ed.), Does Economic Governance Matter?, chapter 4, Edward Elgar Publishing.
    7. Amir Javadinia & Manpreet Gill & Satish Jayachandran, 2024. "Recall environment and post-recall stock market response," Journal of the Academy of Marketing Science, Springer, vol. 52(4), pages 1171-1194, July.
    8. Malik, Mahfuja & Jebari, Fatima, 2023. "Product recall and CEO compensation: Evidence from the automobile industry," Finance Research Letters, Elsevier, vol. 54(C).
    9. Oded, Sharon, 2011. "Inducing corporate compliance: A compound corporate liability regime," International Review of Law and Economics, Elsevier, vol. 31(4), pages 272-283.
    10. Hall, David C. & Johnson-Hall, Tracy D., 2021. "Recall effectiveness, strategy, and task complexity in the U.S. meat and poultry industry," International Journal of Production Economics, Elsevier, vol. 234(C).
    11. Ni, John Z. & Flynn, Barbara B. & Jacobs, F. Robert, 2014. "Impact of product recall announcements on retailers׳ financial value," International Journal of Production Economics, Elsevier, vol. 153(C), pages 309-322.
    12. Hsu, Liwu & Lawrence, Benjamin, 2016. "The role of social media and brand equity during a product recall crisis: A shareholder value perspective," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 59-77.
    13. David C. Hall & Tracy D. Johnson-Hall, 2021. "The value of downstream traceability in food safety management systems: an empirical examination of product recalls," Operations Management Research, Springer, vol. 14(1), pages 61-77, June.
    14. Yao, Liufang & Parlar, Mahmut, 2019. "Product recall timing optimization using dynamic programming," International Journal of Production Economics, Elsevier, vol. 210(C), pages 1-14.
    15. Andrew M. Malec & Patricia K. Smith & Anson E. Smuts, 2021. "Recall and Vehicle Characteristics Associated with Vehicle Repair Rates," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 59(1), pages 37-55, August.
    16. Shalpegin, Timofey, 2020. "Collaborative product development: Managing supplier incentives for key component testing," European Journal of Operational Research, Elsevier, vol. 285(2), pages 553-565.
    17. Robert G. Hammond, 2013. "Sudden Unintended Used‐Price Deceleration? The 2009–2010 Toyota Recalls," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 22(1), pages 78-100, March.
    18. Unsal, Omer & Hassan, M. Kabir & Zirek, Duygu, 2017. "Product recalls and security prices: New evidence from the US market," Journal of Economics and Business, Elsevier, vol. 93(C), pages 62-79.
    19. Che, X. & Katayama, H. & Lee, P., 2020. "Willingness to Pay for Brand Reputation: Lessons from the Volkswagen Diesel Emissions Scandal," Working Papers 20/02, Department of Economics, City University London.

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