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Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach

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  • Robert Krider
  • Tieshan Li
  • Yong Liu
  • Charles Weinberg

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  • Robert Krider & Tieshan Li & Yong Liu & Charles Weinberg, 2008. "Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach," Marketing Letters, Springer, vol. 19(1), pages 1-12, March.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:1:p:1-12
    DOI: 10.1007/s11002-007-9022-1
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    References listed on IDEAS

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    1. Robert E. Krider & Tieshan Li & Yong Liu & Charles B. Weinberg, 2005. "The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies," Marketing Science, INFORMS, vol. 24(4), pages 635-645, April.
    2. Marnik G. Dekimpe & Dominique M. Hanssens, 1995. "The Persistence of Marketing Effects on Sales," Marketing Science, INFORMS, vol. 14(1), pages 1-21.
    3. Koen Pauwels & Dominique M. Hanssens, 2007. "Performance Regimes and Marketing Policy Shifts," Marketing Science, INFORMS, vol. 26(3), pages 293-311, 05-06.
    4. Koen Pauwels & Imran Currim & Marnik Dekimpe & Dominique Hanssens & Natalie Mizik & Eric Ghysels & Prasad Naik, 2004. "Modeling Marketing Dynamics by Time Series Econometrics," Marketing Letters, Springer, vol. 15(4), pages 167-183, December.
    5. S. Baranzoni & P. Bianchi & L. Lambertini, 2000. "Multiproduct Firms, Product Differentiation, and Market Structure," Working Papers 368, Dipartimento Scienze Economiche, Universita' di Bologna.
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    Cited by:

    1. Antonis A. Michis, 2023. "Retail distribution evaluation in brand-level sales response models," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 366-378, September.

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