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Exploring Consumer Detriment in Immersive Gaming Technologies

Author

Listed:
  • R. Hyde

    (University of Nottingham, University Park)

  • P. Cartwright

    (University of Nottingham, University Park)

Abstract

Recent technological advances have led to immersive consumer experiences becoming increasingly common. However, there has been relatively little discussion of the consumer detriment that results from the exploitation of immersion. In this article, we argue that a consumer who is immersed is particularly susceptible to detriment because of their immersion and that the law on unfair commercial practices can, and should, play a central role in addressing this. The focus is upon immersion in videogames, but the lessons drawn extend to other areas.

Suggested Citation

  • R. Hyde & P. Cartwright, 2023. "Exploring Consumer Detriment in Immersive Gaming Technologies," Journal of Consumer Policy, Springer, vol. 46(3), pages 335-361, September.
    • Handle: RePEc:kap:jcopol:v:46:y:2023:i:3:d:10.1007_s10603-023-09544-9
    DOI: 10.1007/s10603-023-09544-9
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    References listed on IDEAS

    as
    1. Elena Petrovskaya & David Zendle, 2022. "Predatory Monetisation? A Categorisation of Unfair, Misleading and Aggressive Monetisation Techniques in Digital Games from the Player Perspective," Journal of Business Ethics, Springer, vol. 181(4), pages 1065-1081, December.
    2. Peter Cartwright, 2015. "Understanding and Protecting Vulnerable Financial Consumers," Journal of Consumer Policy, Springer, vol. 38(2), pages 119-138, June.
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    Cited by:

    1. T. Dodsworth & C. Riefa & S. Saintier & C. Twigg-Flesner, 2023. "Editorial: Digital Vulnerability," Journal of Consumer Policy, Springer, vol. 46(4), pages 413-417, December.

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