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Significant Choice and Crisis Decision Making: MeritCare’s Public Communication in the Fen–Phen Case

Author

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  • Renae Streifel
  • Bethany Beebe
  • Shari Veil
  • Timothy Sellnow

Abstract

This study examines the communication strategies employed by MeritCare’s public relations staff during the fen–phen case. The ethic of significant choice was the primary lens for the study. The study revealed that MeritCare’s public relations staff members believed they did, in fact, follow the ethic of significant choice. Specifically, they perceived that the biases held by staff helped maintain the public’s safety as the primary issue during the fen–phen events. They also believed that their communication strategies allowed them to avoid ambiguity and emotionalized language. Finally, the staff members felt that teaming with Mayo Clinic in Rochester, Minnesota enabled them to influence the marketplace of ideas by capitalizing on the credible standing of Mayo Clinic. Copyright Springer Science+Business Media, Inc. 2006

Suggested Citation

  • Renae Streifel & Bethany Beebe & Shari Veil & Timothy Sellnow, 2006. "Significant Choice and Crisis Decision Making: MeritCare’s Public Communication in the Fen–Phen Case," Journal of Business Ethics, Springer, vol. 69(4), pages 389-397, December.
    • Handle: RePEc:kap:jbuset:v:69:y:2006:i:4:p:389-397
    DOI: 10.1007/s10551-006-9097-2
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    Cited by:

    1. Brooke Fisher Liu & Duli Shi & JungKyu Rhys Lim & Khairul Islam & America L. Edwards & Matthew Seeger, 2022. "When Crises Hit Home: How U.S. Higher Education Leaders Navigate Values During Uncertain Times," Journal of Business Ethics, Springer, vol. 179(2), pages 353-368, August.
    2. Fernando, Mario & Sim, A.B., 2011. "Strategic ambiguity and leaders’ responsibility beyond maximizing profits," European Management Journal, Elsevier, vol. 29(6), pages 504-513.

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