IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v164y2020i2d10.1007_s10551-019-04277-7.html
   My bibliography  Save this article

An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good

Author

Listed:
  • Thomas G. Pittz

    (University of Tampa)

  • Susan D. Steiner

    (University of Tampa)

  • Julia R. Pennington

    (University of Tampa)

Abstract

Macromarketing attempts to address issues that engage marketing and society and previous ethical scholarship has focused on distributive justice and on exchanges that occur in conventional markets. As our research highlights, however, the distributive justice approach alone is insufficient for managing the complexities, ethical paradoxes, and out-of-market conditions associated with wicked, cross-national social concerns. In this article, we integrate macromarketing with the theory of the common good in order to provide a foundation for framing societal change that can encompass nonmarket value, stakeholder rights, collective social priorities, organizational responsibilities, and political action.

Suggested Citation

  • Thomas G. Pittz & Susan D. Steiner & Julia R. Pennington, 2020. "An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good," Journal of Business Ethics, Springer, vol. 164(2), pages 301-310, June.
    • Handle: RePEc:kap:jbuset:v:164:y:2020:i:2:d:10.1007_s10551-019-04277-7
    DOI: 10.1007/s10551-019-04277-7
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-019-04277-7
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-019-04277-7?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Velasquez, Manuel, 1992. "International Business, Morality, and the Common Good," Business Ethics Quarterly, Cambridge University Press, vol. 2(1), pages 27-40, January.
    2. Loomis, John B. & White, Douglas S., 1996. "Economic benefits of rare and endangered species: summary and meta-analysis," Ecological Economics, Elsevier, vol. 18(3), pages 197-206, September.
    3. Fort, Timothy L., 1996. "Business as Mediating Institution1," Business Ethics Quarterly, Cambridge University Press, vol. 6(2), pages 149-163, April.
    4. Cecile Renouard, 2011. "Corporate Social Responsibility, Utilitarianism, and the Capabilities Approach," Journal of Business Ethics, Springer, vol. 98(1), pages 85-97, January.
    5. R. Freeman & Kirsten Martin & Bidhan Parmar, 2007. "Stakeholder Capitalism," Journal of Business Ethics, Springer, vol. 74(4), pages 303-314, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Abdul Karim Aldohni, 2018. "Is Ethical Finance the Answer to the Ills of the UK Financial Market? A Post-Crisis Analysis," Journal of Business Ethics, Springer, vol. 151(1), pages 265-278, August.
    2. Outeiro, Luis & Häussermann, Vreni & Viddi, Francisco & Hucke-Gaete, Rodrigo & Försterra, Günter & Oyarzo, Hugo & Kosiel, Klaus & Villasante, Sebastian, 2015. "Using ecosystem services mapping for marine spatial planning in southern Chile under scenario assessment," Ecosystem Services, Elsevier, vol. 16(C), pages 341-353.
    3. Franck Brulhart & Sandrine Gherra & Bertrand V. Quelin, 2019. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," Journal of Business Ethics, Springer, vol. 158(1), pages 25-46, August.
    4. Kerstin K Zander & Gillian B Ainsworth & Jürgen Meyerhoff & Stephen T Garnett, 2014. "Threatened Bird Valuation in Australia," PLOS ONE, Public Library of Science, vol. 9(6), pages 1-9, June.
    5. Danny Zhao‐Xiang Huang, 2022. "An integrated theory of the firm approach to environmental, social and governance performance," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(S1), pages 1567-1598, April.
    6. Caterina Lorenzo-Molo & Zenon Udani, 2013. "Bringing Back the Essence of the “S” and “R” to CSR: Understanding the Limitations of the Merchant Trade and the White Man’s Burden," Journal of Business Ethics, Springer, vol. 117(1), pages 123-136, September.
    7. André, Kévin, 2013. "Why Should Business Education Care About Care? Toward an Educare Perspective," ESSEC Working Papers WP1315, ESSEC Research Center, ESSEC Business School.
    8. Gurluk, Serkan, 2006. "The estimation of ecosystem services' value in the region of Misi Rural Development Project: Results from a contingent valuation survey," Forest Policy and Economics, Elsevier, vol. 9(3), pages 209-218, December.
    9. Catherine Chambers & John Whitehead, 2003. "A Contingent Valuation Estimate of the Benefits of Wolves in Minnesota," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 26(2), pages 249-267, October.
    10. Burnett, Kimberly M. & D'Evelyn, Sean & Kaiser, Brooks A. & Nantamanasikarn, Porntawee & Roumasset, James A., 2008. "Beyond the lamppost: Optimal prevention and control of the Brown Tree Snake in Hawaii," Ecological Economics, Elsevier, vol. 67(1), pages 66-74, August.
    11. Crowards, Tom M., 1998. "Safe Minimum Standards: costs and opportunities," Ecological Economics, Elsevier, vol. 25(3), pages 303-314, June.
    12. Dana Kabat-Farr & Benjamin M. Walsh & Alyssa K. McGonagle, 2019. "Uncivil Supervisors and Perceived Work Ability: The Joint Moderating Roles of Job Involvement and Grit," Journal of Business Ethics, Springer, vol. 156(4), pages 971-985, June.
    13. Erwin Bulte & Edward Barbier, 2005. "Trade and Renewable Resources in a Second Best World: An Overview," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 30(4), pages 423-463, April.
    14. Bergstrom, John C. & Taylor, Laura O., 2006. "Using meta-analysis for benefits transfer: Theory and practice," Ecological Economics, Elsevier, vol. 60(2), pages 351-360, December.
    15. Zandersen, Marianne & Tol, Richard S.J., 2009. "A meta-analysis of forest recreation values in Europe," Journal of Forest Economics, Elsevier, vol. 15(1-2), pages 109-130, January.
    16. Sebri, Maamar, 2015. "Use renewables to be cleaner: Meta-analysis of the renewable energy consumption–economic growth nexus," Renewable and Sustainable Energy Reviews, Elsevier, vol. 42(C), pages 657-665.
    17. Lakhani, Raksha & Doluweera, Ganesh & Bergerson, Joule, 2014. "Internalizing land use impacts for life cycle cost analysis of energy systems: A case of California’s photovoltaic implementation," Applied Energy, Elsevier, vol. 116(C), pages 253-259.
    18. Cullen, Paula & Ryan, Mary & O'Donoghue, Cathal & Kilgariff, Paul, 2018. "The Economics of Agri-Environment Scheme Design: An Irish Case Study," 92nd Annual Conference, April 16-18, 2018, Warwick University, Coventry, UK 273499, Agricultural Economics Society.
    19. Martínez-Espiñeira, Roberto & Lyssenko, Nikita, 2011. "Correcting for the endogeneity of pro-environment behavioral choices in contingent valuation," Ecological Economics, Elsevier, vol. 70(8), pages 1435-1439, June.
    20. Chris Dumas & Pete Schuhmann & John C. Whitehead, 2004. "Measuring the Economic Benefits of Water Quality Improvement with the Benefit Transfer Method: An Introduction for Non-Economists," Working Papers 04-12, Department of Economics, Appalachian State University.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:164:y:2020:i:2:d:10.1007_s10551-019-04277-7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.