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“Apple: Good Business, Poor Citizen”: A Practitioner’s Response

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  • David Newkirk

    (University of Virginia’s Darden School of Business)

Abstract

This paper was written in response to Etzioni’s “Apple: Good Business Poor Citizen” (J Bus Ethics, 2016, doi: 10.1007/s10551-016-3233-4 ). It argues that Etzioni is correct in seeing the recent conflict between Apple and the FBI over cracking the San Bernardino shooter’s iPhone as requiring that considerations of national security be balanced against the rights of those it might impact. There are nonetheless critical questions about one must still ask: whose rights are curbed, to what degree, and how does a society decide which side to favor? More attention needs to be paid to the privacy of other iPhone users and, importantly, the burden that hacking the phone might impose on Apple, either impairing its brand value or compromising its business potential. Finally, by asking ‘who judges the balance?’, it questions whether labeling Apple a poor citizen is premature, as they had only begun challenging the FBI’s judgment through the judicial process.

Suggested Citation

  • David Newkirk, 2018. "“Apple: Good Business, Poor Citizen”: A Practitioner’s Response," Journal of Business Ethics, Springer, vol. 151(1), pages 13-16, August.
    • Handle: RePEc:kap:jbuset:v:151:y:2018:i:1:d:10.1007_s10551-016-3397-y
    DOI: 10.1007/s10551-016-3397-y
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    Cited by:

    1. Jane Andrew & Max Baker, 2021. "The General Data Protection Regulation in the Age of Surveillance Capitalism," Journal of Business Ethics, Springer, vol. 168(3), pages 565-578, January.
    2. Donato Morea & Marcelo Gattermann Perin & Camila Kolling & Janine Fleith de Medeiros & Jose Luis Duarte Ribeiro, 2023. "Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects," Sustainability, MDPI, vol. 15(14), pages 1-17, July.

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