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Measuring Mainstream US Cultural Values

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  • Caroline Doran
  • Romie Littrell

Abstract

To determine and describe ‘mainstream US culture’ responses to the Schwartz Values Survey version 57 were collected and analyzed amongst two samples, one from 49 states, disregarding state of residence, and another from 27 US states comparing samples by state, with the 27-state populations representing about 82 % of the total US population. Statistical comparisons indicate that the responses of the samples categorised by the total US and state of residence samples and Schwartz’ ten individual cultural values show a cohesive mainstream US culture of the White, generally middle class population, having high motivational value priorities for self-direction, universalism and benevolence, with lowest priorities for power and achievement. We found significant value priority differences between urban and rural residents, but minimal differences relating to gender. Copyright Springer Science+Business Media Dordrecht 2013

Suggested Citation

  • Caroline Doran & Romie Littrell, 2013. "Measuring Mainstream US Cultural Values," Journal of Business Ethics, Springer, vol. 117(2), pages 261-280, October.
    • Handle: RePEc:kap:jbuset:v:117:y:2013:i:2:p:261-280
    DOI: 10.1007/s10551-012-1515-z
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    References listed on IDEAS

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    1. Porter, Constance Elise & Donthu, Naveen, 2006. "Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics," Journal of Business Research, Elsevier, vol. 59(9), pages 999-1007, September.
    2. David Ralston & Carolyn Egri & Emmanuelle Reynaud & Narasimhan Srinivasan & Olivier Furrer & David Brock & Ruth Alas & Florian Wangenheim & Fidel Darder & Christine Kuo & Vojko Potocan & Audra Mockait, 2011. "A Twenty-First Century Assessment of Values Across the Global Workforce," Journal of Business Ethics, Springer, vol. 104(1), pages 1-31, November.
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    1. W. Robert Knechel & Natalia Mintchik, 2022. "Do Personal Beliefs and Values Affect an Individual’s “Fraud Tolerance”? Evidence from the World Values Survey," Journal of Business Ethics, Springer, vol. 177(2), pages 463-489, May.
    2. Clinton Amos & Lixuan Zhang & David Read, 2019. "Hardworking as a Heuristic for Moral Character: Why We Attribute Moral Values to Those Who Work Hard and Its Implications," Journal of Business Ethics, Springer, vol. 158(4), pages 1047-1062, September.

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