Does Marketing Activity Contribute to a Society’s Well-Being? The Role of Economic Efficiency
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DOI: 10.1007/s10551-011-1030-7
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- Valter Afonso Vieira, 2022. "The mediating role of happiness on the effect of locomotion and effort on salesperson’s performance and cross-selling: the case of financial insurance," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(4), pages 346-359, December.
- Salahodjaev, Raufhon, 2015. "IQ and the wellbeing of nations," MPRA Paper 66356, University Library of Munich, Germany.
- Denni Arli & Felix Septianto & Rafi M. M. I. Chowdhury, 2021. "Religious But Not Ethical: The Effects of Extrinsic Religiosity, Ethnocentrism and Self-righteousness on Consumers’ Ethical Judgments," Journal of Business Ethics, Springer, vol. 171(2), pages 295-316, June.
- Francesca Giambona & Mariano Porcu & Isabella Sulis, 2023. "Does education protect families' well-being in times of crisis? Measurement issues and empirical findings from IT-SILC data," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 32(1), pages 299-328, March.
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Keywords
Societal well-being; Quality of life; Marketing activity; Economic efficiency; Marketing and quality of life; Marketing well-being; Marketing systems;All these keywords.
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