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Internationalization in Japan’s service industries

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  • Kazuhiro Asakawa
  • Kiyohiko Ito
  • Elizabeth Rose
  • D. Westney

Abstract

The relatively low level of internationalization in Japan’s service industries is a cause of real concern among policy-makers and service industry executives. Explanations have focused on distinctive features of Japan’s culture, particularly its service culture, and idiosyncratically demanding customers. Two additional factors are also of significance: the complexity of the customer interface and process embeddedness in the home country. Mapping service sectors in terms of these two dimensions offers insights into the challenges faced by Japanese service firms, while also providing a framework for assessing home country effects in general. Copyright Springer Science+Business Media, LLC 2013

Suggested Citation

  • Kazuhiro Asakawa & Kiyohiko Ito & Elizabeth Rose & D. Westney, 2013. "Internationalization in Japan’s service industries," Asia Pacific Journal of Management, Springer, vol. 30(4), pages 1155-1168, December.
    • Handle: RePEc:kap:asiapa:v:30:y:2013:i:4:p:1155-1168
    DOI: 10.1007/s10490-012-9325-5
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    References listed on IDEAS

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    Cited by:

    1. Rammal, Hussain G. & Rose, Elizabeth L. & Ghauri, Pervez N. & Ørberg Jensen, Peter D. & Kipping, Matthias & Petersen, Bent & Scerri, Moira, 2022. "Economic nationalism and internationalization of services: Review and research agenda," Journal of World Business, Elsevier, vol. 57(3).

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