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Choosing a Company's Building Design: Models for Strategic Design Decisions

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  • M. Gordon Brown

    (Space Analytics, LLC, Denver, CO)

Abstract

Improving the linkage between real estate strategy and building design can help competitive business strategy. Differentiating building design from product design is important. Problems in making design choices derive from received paradigmatic knowledge that misrepresents the design decision processes. Architectural selection problems are explained with reference to design decision processes and dilemmas of testing the design. Because comparison is the underlying method of evaluation, the design competition is discussed as a model to evaluate the design of a company’s proposed high profile buildings in relation to corporate strategy. The Appendix describes the process and the recent and past history of competitions.

Suggested Citation

  • M. Gordon Brown, 2001. "Choosing a Company's Building Design: Models for Strategic Design Decisions," Journal of Real Estate Research, American Real Estate Society, vol. 22(1/2), pages 81-106.
    • Handle: RePEc:jre:issued:v:22:n:1/2:2001:p:81-106
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    References listed on IDEAS

    as
    1. Herbert A. Simon, 1996. "The Sciences of the Artificial, 3rd Edition," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262691914, April.
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    More about this item

    JEL classification:

    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services

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