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Tabakwerbung und Gesundheitspolitik / Cigarette Advertising and Public Health

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  • Meyer Wilhelm

    (Roßgarten 1, D-35041 Marburg, Germany)

Abstract

In 1998 the advertising ban of the EC directive was challenged by the Federal Republic of Germany. One reason for Germany’s fierce opposition to the EC directive is the conviction that a ban of tabacco advertising is an ineffective way to curb smoking. In this article I look for empirical studies for the relationship between advertising and smoking. If one distinguishes the effect of advertising on adults from the effects on children and adolescents one can make a point for the advertising ban. Empirical evidence shows that the various ways limiting youth access to cigarettes were not very successful. New research on the problem how fear appeals may motivate acceptance of action recommendations demonstrates that mere information on the health risks of smoking will be unable to persuade the youth of their personal vulnerability. Small steps to regulate tobacco seem unable to prevent the youth becoming nicotine addicts. In Germany the participation rate of youth smoking has recently increased dramatically.

Suggested Citation

  • Meyer Wilhelm, 2004. "Tabakwerbung und Gesundheitspolitik / Cigarette Advertising and Public Health," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 224(1-2), pages 135-151, February.
  • Handle: RePEc:jns:jbstat:v:224:y:2004:i:1-2:p:135-151
    DOI: 10.1515/jbnst-2004-1-211
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    References listed on IDEAS

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    1. Jonathan Gruber, 2001. "Tobacco at the Crossroads: The Past and Future of Smoking Regulation in the United States," Journal of Economic Perspectives, American Economic Association, vol. 15(2), pages 193-212, Spring.
    2. Chaloupka, Frank J. & Warner, Kenneth E., 2000. "The economics of smoking," Handbook of Health Economics, in: A. J. Culyer & J. P. Newhouse (ed.), Handbook of Health Economics, edition 1, volume 1, chapter 29, pages 1539-1627, Elsevier.
    3. Duffy, Martyn, 1991. "Advertising and the Consumption of Tobacco and Alcoholic Drink: A System-Wide Analysis," Scottish Journal of Political Economy, Scottish Economic Society, vol. 38(4), pages 369-385, November.
    4. Matthew C. Farrelly & William N. Evans & Edward Montgomery, 1999. "Do Workplace Smoking Bans Reduce Smoking?," American Economic Review, American Economic Association, vol. 89(4), pages 728-747, September.
    5. Jonathan Gruber & Jonathan Zinman, 2001. "Youth Smoking in the United States: Evidence and Implications," NBER Chapters, in: Risky Behavior among Youths: An Economic Analysis, pages 69-120, National Bureau of Economic Research, Inc.
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    Cited by:

    1. Meyer Wilhelm, 2004. "Die Anmaßung von Wissen und Glauben: Anmerkungen zu dem Essay von Guy Kirsch aus der Sicht des kritischen Rationalismus," ORDO. Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft, De Gruyter, vol. 55(1), pages 19-24, January.

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